Alex Brownsell hosts the third of WARC's daily podcasts from Cannes Lions 2023. We hear about a brand new whitepaper on 'Culture of Creative Effectiveness' from WARC Insight Director Adi Kishore. R/GA's Yael Cesarkas shares her perspective on the AI debate raging up and down the Croisette, and McCann Worldgroup Global CSO Harjot Singh drops in to talk about purpose and sustainability.