Amy Rodgers hosts the fourth of WARC's daily podcasts from Cannes Lions 2023. Alex Brownsell summarises the latest attention insights from the Festival, while Imaad Ahmed, Head of Advisory EMEA at WARC, outlines a new whitepaper on how to give B2B campaigns a competitive edge. And Yusuf Chuku, EVP, Strategic Planning and Commercial Impact at NBCUniversal, drops in to share some new research on the importance of media context.