DATA MONETIZATION ON FARMS: NOW AND IN THE FUTURE

If you asked a farmer 20 years ago – how do you monetize your farm data? They’d look at you cross-eyed and crazy! Well today this topic could be top of mind as you’ve likely accumulated and utilized data through equipment, field sensors, and services. The idea of monetization doesn’t only mean turning it into cash, but also the idea that you can leverage data to become more profitable on your farm then without it. Does your farm business have a data strategy? What level of importance do you put on your data quality? Hear Terry and Warren chat about data monetization today on farms, and what this may look like in the future!