What really makes company culture crack as you scale from 10 to 30+ people? In this candid conversation, Aaron Schmookler (co-founder of The Yes Works) sits down with Àlex Rodríguez Bacardit (CEO, MarsBased) to unpack the patterns they have seen across startups and mid-size teams, remote and on-site.

We dive into: preventing culture erosion during hypergrowth, why manager span of control matters, how to sell services without hard selling, practical leadership habits (Be Obvious), and the realities of building trust in distributed teams. Real stories touch on TextExpander, Medtronic, and SOG Knives, with step-by-step ideas you can apply tomorrow.

If you lead a team, sell B2B services, or you are scaling a product org, this episode gives you actionable frameworks for structure, communication, and conflict, without the fluff.

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/