Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the <a href="http://martech.health/">Martech.Health</a> directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships. Thanks to the <a href="http://martech.health/">Martech.Health</a> directory and the <a href="https://shift.health/">Shift.Health Content Network</a> for spreading the awesome, yo! And shout-out to <a href="http://www.jenningshealthcaremarketing.com/">Jennings Healthcare Marketing</a> and their video series, <a href="https://shift.health/videos/marketing-for-better-health/">Marketing for Better Health</a>. (#149)See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships. Thanks to the Martech.Health directory and the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. (#149) See omnystudio.com/listener for privacy information.

Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the <a href="http://martech.health/" rel="noopener noreferrer">Martech.Health</a> directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships. Thanks to the <a href="http://martech.health/" rel="noopener noreferrer">Martech.Health</a> directory and the <a href="https://shift.health/" rel="noopener noreferrer">Shift.Health Content Network</a> for spreading the awesome, yo! And shout-out to <a href="http://www.jenningshealthcaremarketing.com/" rel="noopener noreferrer">Jennings Healthcare Marketing</a> and their video series, <a href="https://shift.health/videos/marketing-for-better-health/" rel="noopener noreferrer">Marketing for Better Health</a>. (#149)See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

We Need Partners, Not Vendors

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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