Ilana Kloss, CEO of Billie Jean King Enterprises, has spent decades making sure women’s sports isn’t treated as charity—it’s an investment. She joins Courtside to break down the business case for equity, why sustained investment is key, and how brands are finally waking up to the value of women’s sports.

• 02:27 Introing Ilana
• 10:35 The Founding of World Team Tennis
• 24:16 Building Billie Jean King Enterprises
• 30:43 The Evolution of Women's Tennis
• 31:17 Navigating the Modern Media Landscape
• 33:47 Challenges and Changes in League Structures
• 35:10 Sustaining Growth in Women's Sports
• 37:50 The Power of Unified Voices
• 41:33 Investment and Long-Term Vision
• 49:47 The Role of Brands in Women's Sports
• 55:12 Final Thoughts and Future Outlook

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