Wealth Formula Podcast

A while back, I had a guy on the show who had created an entire business focused on the creation of new Udemy content. Udemy is an app that allows anyone to make a course and publish it for others to buy. Courses are peer reviewed so you get a pretty good idea of what might be worth your time. It's actually a really good deal. You can cherry pick only highly reviewed courses and buy them for just a few bucks. It's amazing how cheap learning can be online these days. Because of that, I have developed a rather bad habit of accumulating courses that I never watch. So, this morning, while at the YMCA chugging away on the elliptical, I decided to pick out a course to finally start. I had several options dating back to over six years ago. Most of them were not really that relevant. The archive of courses gave me an interesting glance into my thought patterns over the last few years. I once bought a course on how to buy probate properties. It's probably fine for someone doing this kind of thing full time, but the idea of sending out letters to executors about buying single family homes and hoping someone responds doesn't quite make any sense any more. It sounds like a lot of work for relatively modest gains—sort of like wholesaling or flipping houses. I know some of you are probably really good at it but it's not an easy thing to do and even harder to scale into an eight or nine figure business. Frankly, I have come to realize that the effort required to scale something to eight figures is not any more than what it takes to get to six figures. The only difference is the monetary reward of each endeavor. If you are in the wrong business, you can very easily be highly successful yet struggling to pay your bills. So, if you are just starting out, make sure you focus on something with some real upside. Here's an example—rather than flip houses, why not flip apartment buildings instead? You can make millions of dollars that way. Don't think it can be done? Well, that's how Western Wealth Capital started and now they have over a billion dollars of multifamily real estate under management. Just watch one of our Investor Club presentations and it will blow you away! It took me a while to come into this kind of state of mind—to think only big and to say no to everything else. I used to have a problem that a lot of entrepreneurs have—chasing shiny objects. Not anymore! That's why you don't see me at every conference and you don't see me investing with a million different groups. It's really not about how much you work. It's about spending your time doing things that are actually impactful. I have found that the best course of action is to find something that works that is scaleable and keep working on it rather than looking for new projects or partners. I wish I had come to this realization earlier but I've never really had a mentor to help me get there quicker. I'm not sure it would help as I have been told that I am uncoachable anyway. That said, I am always happy to share my own experiences and evolving perspectives these days to anyone who will listen. That's why I do "Ask Buck" shows like the one I recorded for you this week!

Everything was fine until I got up from that recliner and walked down the stairs of my parents home to call it a night. Suddenly something seemed very wrong. It was like I was in a dream. I could not keep a thought and my whole body started to feel very heavy. I made it down stairs and saw my wife getting ready for bed. As I lie down, I felt like I was losing consciousness. "Olivia, call 911. Something is very wrong with me," I said. She looked very confused and I told her what was going on. She called 911 and the next thing you know, a couple of horribly out of shape paramedics showed up. My elderly parents also came down the stairs. My mother was terrified and took a bad spill on the stairs as the ambulance loaded me up. As a physician, I was trying to figure out what was going on. I had no chest pain. My vital signs were normal. But I couldn't stand up, my body was tingling all over, and I had an impending sense of doom. I didn't know what was wrong, but I knew it couldn't be good. As the ambulance took me to the University Medical Center (in case I was having a stroke), I felt that there was a very good chance that I was about to die. I was terrified of losing consciousness for fear of never waking up. I started thinking about my wife and kids. Had I set them up properly? Christian and Rod were finalizing a significantly larger life insurance policy for me that was lacking just one thing—my signature! I couldn't believe it. Had I taken care of that a day earlier, my family would have been set for life. Now I was thinking about what I actually had and wondered if it would be enough. I also started wondering how my wife would ever know about where to find all of our investments. I had not done a good job of keeping her in the loop on the basic stuff. Just imagine my poor wife, Olivia, trying to get into my crypto accounts! What a nightmare. And all that investing and deferred gratitude—was it worth it? Would it really have hurt if I had splurged on that Vintage Ferrari that was up on my bulletin board or that 1967 Lincoln convertible that I passed on for more real estate positions or bitcoin? Indeed, all of those years of hard work coming down to these last few hours—all I could think about was how I didn't adequately take care of my wife and kids with enough life insurance and cars I didn't buy. When I got to the hospital, they put me through a myriad of tests. The good news was that they seemed to rule out anything big and bad. I started to feel a little better mentally at that point—maybe I was going to make it after all. Then, after a few hours of tests, I was given three liters of fluid and I started to feel normal again. As it turned out, it was a false alarm. I just had a very bad drug reaction and the fluids seemed to wash it all away. I spent that night in the hospital but fortunately went home with my wife and three little girls the next morning. I felt very grateful for being alive and seeing those little faces again. For the next few days, I was on a bit of a high and grateful for everything around me. And of course, as soon as I could, I signed those life insurance documents and vowed to make Wealth Formula Banking an even more important aspect of my personal portfolio. What would you be thinking about if you were convinced that you were going to die in just a few hours? It can happen to anyone at any age of course. Tyler Jenks, who was on my show a couple of times died suddenly a couple weeks ago. He was on Twitter posting videos just a day or two before that and there was no indication that there was anything wrong with him. And what about all of those people who got killed in the recent mass shootings? No one expected it. It just happened. I was lucky. Not everyone gets to "stress test" their own sudden death. I found that I wasn't ready for it but I'm getting another chance. Most of us never really think about mortality despite the fact that it remains the only guarantee in life. You may think of it as a depressing topic but I have to say that it is critical that we keep it in mind to live our best lives. To discuss my experience and help us all learn from it, I interviewed Dr. Colleen Crowley for this week's Wealth Formula Podcast. Make sure to tune in!

Is this market hot? Are real estate and equity prices too high? Invariably you are hearing this left and right these days. In fact, I can honestly say that I have been hearing that for at least the last three or four years. My initial response to the impending zombie apocalypse was to stop deploying capital. That was a mistake. While those of us listening to Chicken Little sat on cash a few years back, other investors made money hand over fist. So who's to say that that people sitting on cash three years from now won't be saying the same thing? It is very difficult to time the market. So, what do you do? If you lose money by not deploying cash and letting inflation eat away at it and if you are worried about deploying capital into an over-heated market, what's left to do? Of course there are options like building up cash in Wealth Formula Banking that may make sense for cash accumulation that is very conservative. However, another simple concept is to be selective of where you deploy capital! For those of you in Investor Club, you know that I am deploying capital heavily right now. Why? Well, the projects we are doing are not of the "buy and hope" variety. We are buying heavy value add properties and budgeting significantly for capital expenditures. We are not relying on market appreciation to increase the value of properties, we are creating value through forced equity. In doing so, we effectively deleverage ourselves and perpetually de-risk our assets. Am I afraid of an oncoming recession? Not really. A recession is part of the business cycle. We just happen to be in the longest economic expansion in the history of the United States. I fully expect a recession in the next few years. But a recession does not necessarily mean zombie apocalypse. We used to have recessions all the time that people barely noticed. Despite my belief that a recession will happen sooner or later, I am also of the belief that the next decade will be one of prosperity along with a fair amount of inflation. That long-term perspective helps me to focus on the idea of buying high quality assets in good markets and the creation of equity through value add strategies. Even if the economy slows and markets correct a bit, I consider this is a pretty solid approach and superior to sitting on cash that simply erodes in value over time. Now, I should point out that when times are good like they are now, it is also not a bad idea to take some profits off the table. If you were lucky enough to invest in real estate over the last five years, you look like a genius right about now—even if all you did was buy and hope. Selling a business is a pretty good play as well given private equity's on-going quest to find yield wherever they can. Whether you're selling a business or real estate, liquidity events can be very exciting. The idea of a big lump of money headed my way always puts a smile on my face. But one of the things you have to think about before it gets to you is how you are going to keep as much of it as you possibly can. If you don't, the tax man will be happy to take some of that big wad of cash out of your hands. Unfortunately, most people having liquidation events have little knowledge of all of the potential options that they have to defer taxes. In fact, there are multiple strategies to do so and my guest on this week's Wealth Formula Podcast is here to tell us exactly what they are. Don't miss it.

At a recent investor conference in Tenafly, NJ, I spoke on the topic of what I call Wealth 2.0. This is my preferred paradigm for investing that can be simplified into the the following equation: Wealth=Leverage(Mass X Velocity) Mass is simply the amount of money that is actually deployed into investments. After all, it doesn't matter what kind of return you get if you aren't investing any money in the first place. You've got to deploy enough to move the needle. The good news is that mass, like all variables in this equation, can be manipulated by the savvy investor. For example, paying attention to the tax implications of your investments can actually decrease your tax burden and free up more money to invest. Case in point, I have invested a significant sum of money into projects that we have presented through our Investor Club this year. I am estimating that, in addition to creating equity through my investments, I am simultaneously significantly reducing my tax burden for this year—up to 80 percent of all my invested capital should be tax deductible! How is that possible you ask? Well, It's because I am a real estate professional and can utilize bonus depreciation on all of my real estate investments (even those done passively in syndications). If you navigate the tax law thoughtfully, you will have more money to invest. It's that simple. Now let's look at the next variable—velocity. People often talk about a certain cash on cash return when they think about investing. That's useful, but I prefer to ask the question, "How long before I get my money back?". You see, 10 percent cash on cash is great but that means that for the first ten years of my investment, I'm just getting my own money back. I prefer investing in opportunities that get me ALL of my invested capital back within 5 years and yet still allow me to keep my equity in the asset. In that case, my cash on cash return is not five or ten percent—it's infinite! Think about it. If you have all your initial invested capital back in your pocket and still have equity in a deal, its like recycling capital and using the same money in multiple deals. That certainly speeds up the wealth building process—another reason to call this variable velocity! The last variable in our equation may also be one of the more underrated—leverage. Leverage is critical to building wealth. In fact, infinite returns as I have described above, are virtually impossible to attain without the skilled use of leverage. Most people familiar with real estate understand instinctually that leverage is important to making money in real estate. But when you do the math, the numbers can be staggering and explains why so many real estate investor have become so darn wealthy. However, leverage is not just about borrowing money from the bank. Inherently, the word leverage simply implies the use of a tool that amplifies ones efforts. Certainly bank money fits that description but there are many other creative uses of leverage that often go underutilized. For example, what if there was a way to leverage your charitable giving? In other words, what if you could support your cause by donating a certain amount of money that had the simultaneous benefit of amplifying the size of the deduction on your tax returns? Wouldn't it be great if you could donate $10K but get the benefit of donating 50K on your returns? Believe it or not, there are ways to do things like that. My guest on this week's Wealth Formula Podcast is in the business of land conservation. It's something that, in my opinion, is a very important cause that I would support even without the financial benefit. However, there happens to be some pretty significant leveraged benefits to this kind of giving so it's even more appealing. Suffice it to say, this is an interview that you simply cannot afford to miss!

Learning is an electrical function of the brain. When we first start learning something, our brains start developing connections to integrate that information. Over a period of time, those electrical connections become stronger and stronger giving the perception of something becoming second nature. It isn't until a basic function becomes second nature that you can then start adding layers. For example, a professional baseball player was, at one point, an infant who couldn't walk. Eventually he went on to develop his athletic prowess to the point where he might even chew tobacco while hitting a hundred mile an hour baseball with a piece of wood. At that point, he doesn't have to think about how to walk anymore. You see, expertise in things requires depth of experience that allows for complex neural circuitry to form and to make certain, more basic skills, run on autopilot. At that point, you are able to absorb information in multiple dimensions—some conscious and some not. This next level in learning allows us to function at a higher level. So how does this relate to investing? Well, becoming a sophisticated investor requires some of the same layering of information and development of neural circuitry to allow for a more comprehensive approach to personal finance. I've talked before about how novice investors are often attracted to the "good from far but far from good" investments. You know—the kind with big front end cash on cash returns that then depreciate to zero in just a few years. Seems obvious to avoid such things but cash on cash is a simple thing to cling on to for novice alternative investors after reading books like Kiyosaki's Rich Dad Poor Dad. It represents the metaphorical "learning to walk". Over time, the successful investor starts layering depth and complexity to his investing strategy. He might even start paying attention to the more nuanced lessons in the Kiyosaki books that are often overlooked at first glance. I will admit whole heartedly that there was a time several years ago that I was just "learning to walk". There is no shame in that. Over time, I just spent so much time thinking about this stuff that I got more sophisticated than most when it comes to thinking about money. That said, I've been around for a long enough time to know that five years from now I'll be a hell of a lot smarter than I currently am! Now, over the last several years, one of the most critical elements of investing that I have learned is to understand the importance of the interplay between deploying capital and taxes. In fact, I would say that taxes play a DOMINANT role in my investing decisions and, for that matter, my life decisions. Let me give you an example of what I mean. Say I earn $100K that I can deploy however I wish. For better or for worse, the first thing that comes into my mind is the fact that a big chunk of that is going to get sliced off and sent to the government in the form of income taxes. That is, unless I do what the government wants me to do like invest in real estate. You see, the tax code is largely a series of tax incentives. If you do what the government wants you to do, you will will be rewarded by paying less taxes. What does the government want you to do? It wants you to stimulate the economy through business activity and investments into things people need like a roof over their head. If I want to keep as much of my earned money as possible, I personally invest it in real estate. With cost segregation analysis and bonus depreciation, my investments not only serve to build my wealth in the future, but also decrease the amount of money I have to give to the government today. That is one hell of an incentive to ignore! Now compare that to investing your hard earned money into another opportunity that might be appealing but not so tax advantaged. For example, a lot of people in the alternative space really like debt funds that pay higher cash on cash returns than other investments. I get it—returns look great. But the way I see it, if I invest in real estate equity instead, not only do I get the benefits of tax sheltered income, but I also get to largely write off the invested capital itself! And don't forget, investing in real estate also gives you the upside of appreciation. Investing in debt has NONE of those advantages. I'm not saying don't do it—just look at it like a multidimensional investor rather then a rookie investor seduced by big cash on cash returns. Think about your investments holistically. Earlier, I mentioned that the tax code has not only influenced my investing decisions but actually some life decisions as well. You see, after I left medicine, I had to decide where to focus my time. I was already investing in real estate and enjoyed it so one of my options was to become a full time real estate professional. A real estate professional, defined by the IRS, requires a minimum of 750 hours documented real estate activity per year with no other activity that you spend more time doing. If you meet those criteria, the tax benefits are HUGE. Specifically, all of those passive losses you get from investing in real estate become "activated" making them applicable to any other source of income that you or your spouse (if filing jointly), may earn in a given year. If you don't understand what I just said, read this paragraph again. It's huge and it was one of the major reasons that I decided that the best option for me was to become a full time real estate professional. This designation is particularly good for people selling businesses looking for new careers. The sale of a business often comes with a significant liquidity event. Say you were one of the lucky ones and sold your dental practice for $10 million. What if you then decided to focus the rest of the year on going full time into real estate investing and became designated as a real estate professional? Well, all of that money gained from the liquidity event could theoretically be invested into real estate and, with bonus depreciation applied to offset capital gains, you may not have to pay any taxes at all! That's not theory. That's reality and it's totally legal. I've seen it done over and over again. I just wish everyone with a big liquidity event knew that it was an option. Think of how much money you could save if you were in that situation! That's why I say that being a good investor requires a tax strategy. The emphasis should be not on what you make, but what you keep (after taxes). Like a business, you can't focus on your top line and never think about your expenses. If you are like most people, taxes are your biggest expense. Run your personal finances like a business and a lot of things will become more clear. Of course when I finished surgical training a decade ago, none of this was remotely on my radar. It wasn't until a couple of years later after following Robert Kiyosaki that I discovered a book that would fundamentally reshape my thinking about taxes. The book, Tax Free Wealth, was written by Robert Kiyosaki's CPA, Tom Wheelwright. Tom is a genius and has taught me a great deal over the past few years. Now, I'm happy to call him my CPA as well. The more you listen to Tom, the wealthier you will become. So listening to my interview with him on this week's Wealth Formula Podcast should be a no-brainer.

If you can't explain it, you don't understand it. Remember that the next time you look across the table at a financial advisor type and feel confused. Ask yourself if you could explain what you were just told to someone else with some level of confidence. If not, start asking questions because the advisor will not expect you to! You see, this is a set-up—a financial ambush so to speak that high paid professionals get caught up in all the time. Let's say you are a hotshot surgeon coming out of residency and you just signed a contract that's going to pay you $500K per year. You know nothing about about investing, taxes, or asset protection and suddenly, you have a bunch of new "best friends" who want to help you invest that money and do your taxes. The money manager starts talking about all these buckets and different kinds of risk and yield. He seems to know what he's talking about but you don't really get it. Even though you don't know how those different buckets produce the returns the way the guy said they would, you figure he knows what he's talking about. After all, he manages money for all the other guys in the practice. Instead of asking a lot of questions that might sound dumb, you decide to just to trust him and give him all your money. After all, like you, he is a "specialist". Let him do his job! Now, as a Wealth Formula Podcast listener this scenario may sound ridiculous to you, but I can guarantee it happens every year when surgical residents graduate and start making money. Even surgeons with massive egos are fooled into thinking that personal finance is too complicated for them and should be handled by a professional. After all, we have all been brainwashed into believing that by Wall Street. They want you to be afraid. They want you to think that what they do is so complex that you would be down-right irresponsible to take things into your own hands. It's actually a brilliant marketing play if you think about it. The idea is to weaponize complexity to generate fear. The highly educated, highly paid professional falls for it all the time! Do me a favor, next time you are in a situation like this with a money manager, tax professional or asset protection attorney, start asking them all the questions you can think of even if they seem stupid. After all, if they can't explain it, they either don't understand it or they are simply trying to make you feel dumb. None of this stuff is over your head. Furthermore, if you think you are too busy to learn about your own financial matters, you will pay a steep price that you won't discover until the end of your career when you look at your bank accounts and start wondering why you don't have more money. I see this all the time with doctors and other highly specialized professionals and its sad—people making hundreds of thousands of dollars per year for decades and winding up with less than a million bucks to retire! I am sympathetic though. The fear of complexity is powerful. I have to admit that I have followed the lead blindly into some things as well. A few years ago, I signed up for a foreign asset protection trust because it seemed like a good idea—and for me it was. The problem was that I didn't really understand the strategy very well. But the guy who recommended it to me seemed like he knew what he was talking about and was very confident that it was the right thing for me. And to be clear, he is a smart guy. But I always left meetings with him a little confused and frankly embarrassed to ask any more questions. I figured he knew what he was talking about and that he was taking care of me. When it comes to asset protection, that's pretty dangerous. After all, when push comes to shove, you have to know exactly what your situation is. There is no time to be confused in a knife fight! For better or for worse, I was in some asset protection knife fights over the past year after a business failure. Everything turned out ok but I found significant flaws in the way I was set up. It's never a good idea to stress test your protective mechanisms in real time but that's what I did. Since then, I have been on a mission to really understand asset protection at a higher level. I told my CPA Tom Wheelwright what I was trying to do and he recommended I speak with Doug Lodmell—my guest on this week's Wealth Formula Podcast. Doug is unique in that he is brilliant, practical and a great communicator. If you want to start understanding this stuff and protecting your assets in a practical manner, don't miss this interview.

Let me tell you about another one of my failures. A few years ago, I was listening to a well known podcast and I heard about this concept of turning single family houses into elderly care facilities. The idea sounded pretty compelling so I decided to go to the "course" in Phoenix. In fact, I went out there with another entrepreneur buddy of mine. In short, we both got sold on the concept (and I mean sold). The next thing you know, we were dropping five figures on a coaching/mentorship program. Have you ever bought something like this? I bet you have if you think about it. Good marketers know that people respond to fear and greed and this one had elements of both. Now I am not saying that this program that I signed up for was worthless. I did learn a lot and I believe that had things gone another way, I could have had a successful small business on my hands. However, a lot of things got in the way. First of all, I bought a house that was clearly zoned for such conversion, but it was clear that the neighbors were not going to have it. But wait..if you are zoned properly, shouldn't you be able to do whatever you want to do? Not really—that's where the theoretical and the real world of local real estate politics collide. In short, the neighbors were making me jump through all sorts of hoops that they knew would be time consuming and expensive. The proposed traffic feasibility study alone would have cost me tens of thousand of dollars. In the end, I asked my business attorney if the neighbors could really stop me and he said, "no, but they can make you wish you had never started". Now understand that while all this was going on, I was making a lot of money doing things that were not nearly as hard. Had I known what kind of effort would go into this, I would have never started. So, I decided to just sell the house. A couple of weeks after listing the house, my broker called me up and let me know that he had taken a potential buyer to the property and that a pipe had burst. There was water everywhere and he could already smell the mold. Fortunately, I had insurance and it covered me for just about everything. We got permits and the contractor started to work. But things were going unusually slowly. A year later, the contractor had made very little progress other than to tear the thing apart. It started getting ridiculous. There was all sort of excuses for delays that made absolutely no sense. Eventually, the contractor confessed that he had taken the money and bought a couple of other houses to flip. The problem was, he couldn't sell the houses that he rehabbed! Can you believe that? He then agreed to return the money to avoid litigation…until he spoke with an attorney. Then he denied ever saying he used up the funds to buy other houses. The next thing you know we were off to the legal races. If you want to know how this thing ended ask me next time you see me. But suffice it to say, this did not end up the way I wanted it to. When all was said and done, I was down over $250K with nothing to show for it. Now, I don't blame my coach/mentor for this. The service provided was reasonable and had circumstances been different, I might have had a profitable little business. But there was a valuable lesson there. No matter how you cut it, what I was embarking on was an extremely high risk endeavor. I was doing something that really had not been done before in the Chicago suburbs. It involved significant investment into real estate and there were an enormous number of moving parts—many of which were out of my control. For a guy with some highly profitable businesses at the time, did it make sense for me to take this on? In retrospect the answer was clearly no. Even had things turned out ok, the reward simply was not high enough for the risk involved. Understand that I am a serial entrepreneur. I have successfully started multiple businesses with seven and eight figure yearly revenues. But I have also failed on some. That's why, when it comes to my entrepreneurial activity, I never accept investor money. I am willing to take a lot of risk on my own dime but I'm leaving you out! So, losing money in that venture was not that big of a deal to me. I've lost a lot more than that with other efforts. But what bothered me about this one was that the upside was so limited. Why did I think it was worth it? Well, I think I had mistook a business start up for a real estate investment. When you hear about 30 percent cash on cash projects, that sounds pretty good to a real estate investor but it's not that big of a deal for a business start up. You should expect that kind of return from buying an established business. But for a start-up??? No. That's enough. For reference, my successful startups have had returns in the 400-500 percent range and have been incredibly scalable. That makes up for the big losers. The best case scenario for this start-up was 30 percent cash on cash, lack of scalability, and a ton of work and responsibility (it's a big deal taking care of the elderly!) Bottom line, I chalk this experience up as a mistake. Now, don't get me wrong. I know there have been people doing this successfully but those who are doing it well are not treating this as a passive endeavor and, in my view, could be making a lot more money doing other things with the same level of effort. That's my opinion based on my experience. However, others have had other experiences and are doing quite well with this. I find that those most successful in this arena are those who really care about what they are doing and don't see it through the lens of pure profit. Loe Hornbuckle is one of those guys. If you want to explore senior living as something you want to get exposure to, you will want to listen to this week's Wealth Formula Podcast. I didn't hold back. I asked Loe hard questions and he did a very good job of answering them.

We recently had a Wealth Formula Network call in which we talked about an offering some members were participating in that I didn't care for as much. One thing to remember is that smart people can disagree about things without anyone necessarily being wrong. I pointed out some things I avoid when I invest and the topic seemed to garner a lot of interest. So, I decided to share some of the lessons I have learned over the years. After all, the best way to become a good investor is through age and experience. The problem is that age and experience are hard to teach. When I did my first face lift, I thought I was good. But looking back after doing 500, I definitely was not. I had the basics down and got lucky with my results, but it was no where near mastery. When you are a young Turk plowing ahead full of energy, you look at guys a few years older and wonder why they are so cautious until, one day, you learn for yourself—the hard way. When you make a mistake that matters it will stick for ever. The good news is that while mistakes are critical to learning, they don't always have to be your mistakes. But in order to learn from others mistakes, you have to be humble and receptive. So, let me give you a few investing pearls that have come along with my graying hair. 1) When it comes to investing, it's not just about the numbers. It is also an over-simplication to say to "invest with people that you know, like and trust." Of course I truly believe that is a requirement. The problem is that I know, like and trust a lot of people with whom I would never trust my money. Would you trust your grandmother to choose where to invest your life savings? Look for people who you know, like and trust, then judge their competence by looking at what they have already achieved. A track record is important and really is the report card that you need to look at. Don't be part of someone's resume building exercise or someone's multimillion dollar lesson if possible. If someone has a full time job as a software engineer and trying to get you to invest in their $20 million dollar real estate acquisition so they can work toward quitting their job, politely decline and say you might be interested in 5-10 years. 2) Avoid "good from far but far from good investments". Every species has some kind of physical attribute that make it more likely to reproduce. Think of the peacock with colorful patterned plumage fanned out for display purposes to attract a mate. Investments have similar qualities that are irresistible to investors and deal sponsors know it. Cash-on-cash is probably one of the most attractive features to the novice investor because, on the surface, high cash on cash numbers can be pretty seductive. Everyone loves the idea of replacing their income with passive cash flow asap. Let me ask you this—would you rather get 25 percent cash on cash or 7 percent cash on cash? 25 of course, right? Well, what if the 25 percent depreciated down to zero in 4 years while the 7 percent cash-on-cash investment increased in value by 100 percent? All investment proformas must be considered holistically. As investors, we should be looking at the profit we make from our investments rather than being content with monthly checks that represent our own money being given back to us in small increments. I would suggest looking at investments in terms of annualized returns or internal rate of return instead. In the process of making this calculation, you will need to get an idea of how the investment will be exited. In some cases, you may discover that there is NO EXIT! No exit is not a good thing—tough to get a return of any kind on that. 3) Risk should be factored into your expected return as well. Many of the real estate deals we see in investor club project an annualized return of 18-20 percent—approximately doubling your money every 5 years. That's pretty good right? I think it is. After all, we typically deal with tried and true multifamily real estate. If an apartment building has been around since 1980 in a nice market, that's essentially a highly stable business that's been around for 40 years. The risk of this business is significantly less than a start-up business that lives only in the imagination of the entrepreneur. Real estate investors really get messed up on this one. Established real estate is pretty low risk in competent hands. That's why we are happy getting 8-10 percent cash on cash or 18-20 percent IRR. Those are great numbers for real estate. But the level of risk for a small start-up is significantly higher. If you buy a small business from a mom and pop, you are going to pay 2-3X profit. That means that you should expect 30-50 percent cash on cash on that business. Why so much higher than real estate? Risk! Now, I see people advertising investments in start-ups with returns projected at 8-10 percent. Does that make sense to you? Maybe it does to you, but not to me. Higher risk should mean higher reward. Make sure you don't compare your rock solid multifamily real estate to a simple sparkle in an entrepreneur's eye. There may be value in the start-up, but make sure your return prices in the risk you are taking. 4) Boring is good. The vast majority of my money goes to real estate or Wealth Formula Banking. Why?…because they are relatively boring. I like multifamily real estate because people have to live somewhere. I like some other classes of real estate too but I really like sticking to "roof over your head" kind of real estate. I like Wealth Formula Banking because of its track record dating back to before the civil war and the ability to use mass, velocity and leverage to amplify my real estate investments by investing my money in two places at the same time. I'm fortunate in that I make enough money to afford investing in some higher risk stuff too. I have my asymmetric risk allocation as well—up to 10 percent in any given year. I call this my Maserati money. This money is what I use to take some big risks that could either go to zero or 10X. For me, it's cryptocurrency. This kind of investing is really fun but don't do it if you don't have the money to lose. I still drive my 2007 Toyota instead of a Maserati or Ferrari because those types of things are guaranteed to lose me money the second I drive them off the lot (if they are new). I take that money and use it to invest in high risk, high reward stuff. The bottom line is that unless you know what you are doing and have some money to lose, don't chase shiny objects. Some things sound good but, when you get into the weeds, they are nothing but fool's gold. Boring is GOOD! 5) It's not what you make but what you keep. Going back to real estate, I like the fact that real estate tends to appreciate over time rather then depreciate to nothing (please don't invest in things that depreciate to nothing!) Nevertheless, in the eyes of the IRS, real estate does depreciate and we often leverage it significantly with mortgage interest that is also deductible as a business expense. Therefore, if you get 8-10 percent cash on cash, you typically don't pay any taxes on it. In fact, depreciation might exceed your income by so much that you can use those losses against other passive income (we see this with bonus depreciation all the time!) Conversely, if you invest in debt and get 10 percent cash on cash but have to pay ordinary income taxes on it, how much are you actually keeping? Is the risk and lack of appreciation of fixed, high risk debt commensurate with the return you are getting after taxes? It may not be when you crunch the numbers. Anyway, I could keep going—in Wealth Formula Network we recently talked about the classic great deal that is highly dependent on one guy—that's another recipe for disaster. There are lots of patterns of bad investments that you recognize after you've been around the block a few times—sort of like PTSD. In fact, I would go as far as to say that the key to becoming a good investor is to quickly identify the bad ones so you can spend time diving deeper on the rest. The good news is that most deals out there are not that great so you should be able to spend an increasing amount of time on good ones as you get better weeding the bad ones out quickly. Anyway, those are just a few pearls. I could go on for a lot longer but I'm sure what I have presented is more than enough for one sitting. That said, when you are ready for more investment advice, make sure to listen to this week's Wealth Formula Podcast that is focused on investing in those high risk, high reward start-up businesses. Damion Lupo literally wrote a book on this which he calls Unicornomics and you are going to hear all about it on this week's episode.

Last week, I got a few emails wondering why I was sending out "scammy" emails from my friend Teeka Tiwari about investing in pot. Actually, I totally understand. If you don't know Teeka, those emails might sound a little bit like snake oil advertisements. As you know, I pride myself on not being a platform for internet marketers or for people raising capital that have no clue what they are doing. Early in my podcasting days, I was less careful about who I interviewed. I was more interested in the idea of exposure to broader alternative investment opportunities without necessarily advocating for anything. As a podcaster, I thought that I was just providing education and that people would understand that and not jump to the conclusion that I was supporting a particular investment. The problem is that once you get behind the mic, whether you like it or not, you end up being a bit of an influencer. So, you have to be careful who and what you expose to your audience. You see, there is a lot of noise out there and most of it is worthless. The challenge is to figure out who to take seriously. In my own experience, you cannot draw a direct correlation between marketing efforts and value. In other words, there are individuals who market heavily who actually are worth listening to. Robert Kiyosaki is a good example. He is a master marketer. He is so good at marketing that you don't even know that you are on the receiving end of it when you are. I recognize that. I also recognize that Robert's books and philosophy have fundamentally changed my life and the life of hundreds of thousands of other people. Newsletters are particularly difficult to assess. The very business model of a newsletter is to sell newsletters. But if you can't make any money selling newsletters who is going to actually write them? How do you get more people to buy them? The answer is that you have to advertise. Now, does that mean that a newsletter is not valuable because it is being advertised heavily? In my opinion, the answer is no. There are some really smart people writing newsletters with tremendous value who market like crazy. Marin Katusa and Doug Casey are just a couple of examples. One of my favorite newsletters is Palm Beach Confidential written by Teeka Tiwari. The focus is cryptocurrency. I have been a subscriber to it for two years and, although the cryptocurrency market has been frozen for some time, I have really learned to appreciate how much time and thought Teeka puts into his work and his approach to speculative investments. I don't agree with everything he says or recommends, but he works his tail off and is one of my primary sources for cryptocurrency news and information. That's why you have been getting emails from me about Teeka's latest venture into the cannabis space. Teeka works under the umbrella of a marketing machine called the Palm Beach Research Group. I don't have an opinion on most of what they do because I am only concerned with individuals that provide the underlying content of a given newsletter. When I found out that Teeka had focussed on the cannabis space, I was happy to support him. A lot of people in Wealth Formula Nation, including myself, have been trying to figure out how to get exposure to cannabis investing while avoiding all the shady characters. That's a tough job. But that's the focus of Teeka's latest venture and, if anyone can do it well, I think Teeka can. Check out this week's Wealth Formula Podcast as I interview Teeka on the topic of cannabis investing and you will get a sense for why I decided to support him. P.S. If you want to find out more about his latest work on pot, click HERE.