Julie Alvin is the SVP of content at TheSkimm & a trusted digital media executive, content strategist, and editor with expertise in women’s health & lifestyle media. She’s previously held roles at Bustle Digital Group, Time, Inc., and Refinery29, overseeing coverage of everything from news and politics to health, career, money, style, and entertainment. She is a former adjunct professor at NYU’s Master’s in Publishing program and a founding member of Chief Executive Women’s network. Julie’s appeared on Fox News, CBS, ABC, Cheddar, and other networks discussing topics like the #MeToo movement, the cost of fertility treatments, and the gender wage gap.

On today’s episode of The Business of Wellness, we discuss: 

• Data & highlights from The Skimm’s State of Women survey– what are women concerned about when it comes to health & wellbeing in a post-pandemic world? What are the chief concerns among women of all ages as it relates to their health? 

• Discerning myth vs. fact on social media & across digital content: What does it mean to be an “expert” in 2023? What are TheSkimm’s editorial standards that help champion appropriate subject-matter experts for specific topics, content platforms & distribution channels? 

• The past decade’s media  evolution/revolution: What’s different about media today? Post-pandemic? What are readers looking for from content platforms & channels, and from health professionals? How can media help women feel more empowered when it comes to their personal health, advocating for themselves & their families, and having the right information that helps arm them for any/every interaction with our current healthcare system? 

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**Advice provided on this podcast should not replace medical advice provided by your physician.