Martin, Mathias & Mads Klarborg are the sons of Etly Klarborg, founder & designer of Klarborg, a Danish design brand with the primary goal of spreading joy, happiness, and hygge through its whimsical cast of characters. On today’s episode, we discuss: 

• Growing up Klarborg: The trials & triumphs of working for a family owned & operated company– how this helps achieve business objectives, how it (sometimes) gets in the way, and what each Klarborg brother values most about their role within the Klarborg empire. 

• Holiday 365: What it means to work for a company that’s primarily focused around the holiday season; how this impacts business strategy & planning throughout the year, and what the Klarborg brothers see as their primary advantage to working for a company that's rooted in togetherness,  celebration, love & cherishing the  holiday spirit above all else. (I’ll be honest, I’m imagining their work life a bit like Santa’s Workshop…)

• Hygge for Improving Mental Health: What this word really means, what it does NOT mean, and how it’s been commercially applied to-date in the United States. Plus, how the concept has evolved in the U.S. for American brands &  consumers, and what we’re getting right (and wrong) about bringing this concept to life with more authenticity  in our everyday lives.

• Exporting Hygge: How do you export a mindset/vibe/feeling/practice that’s built around community in an increasingly digital world? The Klarborg brothers debunk hygge myths & discuss the concept of exporting Danish wellness for U.S. consumers.

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**Advice provided on this podcast should not replace medical advice provided by your physician.