David Welsh is a director of Sydney-based practice Welsh + Major, who are known for their creative and rigorous approach to public, residential and commercial projects. David is also a prolific architectural writer, with his words appearing in the top architectural magazines on a regular basis.

In this episode, we discussed:

• How the studio was able to win their first public projects in the early years of the practice by reaching out to potential clients.
• Why it’s important to get comfortable talking about yourself, what you can do, and what you want to do—so that potential clients can keep you in mind for future projects.
• Simple tips to help you find an interesting story within your projects, and why storytelling and words can help you stand out from the crowd.
• How Welsh + Major were able to clarify their message down to “We are modern-ish architects” and why it’s been successful in attracting new clients to the studio.
• The reasons behind Welsh + Major’s recent rebrand, the costs involved, and how the process helped them to notice and address weaknesses that had been holding the practice back.

If you’d like to learn more about David and the studio, you can visit welshmajor.com or follow @welshandmajor on Instagram. 

If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.

This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.