Kevin chats with Will Sparks, President of WERC and Director of Operations Planning and Analysis at Tractor Supply Company, live from the WERC 2025 Conference in New Orleans. With 20 years of involvement in WERC, Sparks has seen the organization grow into the leading authority on warehouse education and research. He shares how the conference offers practitioner-driven content, why the collaborative format sets it apart from other industry events, and how Tractor Supply is experimenting with AI across its entire enterprise. 

From tariffs to supply chain resilience, Sparks provides a candid look into both industry challenges and opportunities. His experience highlights how WERC continues to shape conversations inside the four walls of the warehouse while equipping leaders to face what’s next.

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