Back in 2013, American reality TV show The Real Housewives of Beverly Hills featured a scene that would unexpectedly go viral nearly a decade later. The scene showed a phone conversation between former model Yolanda Hadid and her daughter Gigi. Hadid junior said she felt sick because she hadn’t eaten all day, and her mother’s advice in response was to “eat two almonds”.

It might have seemed innocuous at the time, but that moment went viral in 2022, with a number of female Tiktokers complaining about how their mothers were damaging their relationship with food. The term “almond moms" was born, in a nod to the Hadid reality TV scene, and at the time of recording it has close to 480 million views.

What are the main charachteristics of almond moms ? What makes almond moms act that way ? What are the consequences of such a restrictive upbringing ? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast, written and produced by Joseph Chance.

In partnership with upday UK.

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