Ranchet, who offers consultancy services to companies launching OTT video services, explains precisely what a FAST – or free ad-supported streaming television – channel is, and highlights how the model differs from advertising-based video on demand (AVOD).  

Then, the trio consider the opportunities the FAST approach presents for the sports industry, what organisations should do when setting up their own FAST channels, and whether the model could even replace linear television in the future.