Have you ever felt a rush of excitement when a prospect says something positive about your sales conversation? That moment when you are sure you have it in the bag?

Not so fast.

In this episode, Dan and Pam explore a dangerous pitfall in sales - the temptation to hear what you want to believe, not what your prospect is actually saying. They’ll dive into why labeling interactions as "good" or "bad" can sabotage your efforts, and how to stay objective even when things feel optimistic. You'll learn why "buying signals" might not mean what you think they do, and how to keep pushing for deeper understanding instead of settling for surface-level positivity. Dan and Pam break down real examples of sales conversations gone wrong, and give you strategies to avoid the same mistakes. Prepare to challenge your assumptions, and learn how to avoid disappointment by listening with more curiosity.