Adam, Joanna, and Zach chat about how drinks companies and brands would be wise to learn some of the lessons that the fast food and fast-casual restaurant industries have been learning of late: how you need to keep listening to your core consumers, how your executives can be powerful tools or impediments in your marketing aims, and how pricing is ultra-critical to making your business work. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is drinking: Ashes & Diamonds Blanc No. 1

Joanna is drinking: Burdock Brewery "Double Ducks" Double IPA

Adam is drinking: Redbreast 12 Year Old Irish Whiskey

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