Did you know that even some the most well-know national newspapers are using AI to write some of their articles? It’s true. And you probably didn’t even notice. So how can Marketers leverage AI as part of their Marketing strategies?

We’ve all undoubtedly encountered a chat bot a few times in the past few years, and that is certainly using AI technology. But RJ Talyor, AI platform founder & CEO at Pattern89, reminds us that the key is to make sure you’re not losing that humanness in the process. Machines are great with data, but it still takes a human to differentiate the nuances of those gray areas that test ethical or inappropriate boundaries. After all, an eggplant emoji is just an eggplant to a machine, but humans know better.