One of the questions I get a lot from my clients is this,“What should I focus on first, lead generation or an email funnel?”And my answer is always two fold: 1. It depends on you and your business.2. Both.Because everyone’s business is different and everyone is in a different phase of business, it’s important to know why you’re focusing on something in your business.But also, lead generation needs an email funnel to matter and a funnel needs lead generation to function. So both lead generation and an email funnel require one another to do their primary function. Visit the links below to learn more about: + resources for this episode+ registering for the Funnel Blueprint Training Series+ connecting with Allison and the 6-Figure Mompreneur movement RESOURCES:  To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode260 Get registered for the Funnel Blueprint Training Series: http://www.allisonhardy.com/funnelCONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunityARE YOU A FAN OF THE PODCAST?If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year. Music courtesy of www.bensound.com

What comes first? Lead generation or email funnels

Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business. I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space. It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.

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April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow.She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships.As the visionary Founder and CEO of LIGHTbeamers, April pioneers the way for women to use their stories as a catalyst for growth. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always “everybody has a story” and that story is a powerful beacon used to shine a light for others.TAKEAWAYS:Don’t be afraid to be vulnerable. If you think about those you follow and admire online, most of them have probably told parts of their story that you connected with. So think about how you can connect with your audience in the same authentic way. Know your ideal audience. When you know who you are talking to, you can tell your story from the viewpoint of where they are. They probably can most relate to your “before” because that’s probably where they are now. It all starts with them seeing themselves in your story.Your story doesn’t have to be in chronological order. We all have lots of stories to tell, but we also don’t need to tell every detail. Find the stories that will most connect with your audience and then use that story to tell the beginning, transformation, and other side, your message or lessons learned. RESOURCES:Visit the blog post that goes along with this episode for more resourcesListen to April’s podcast The Inside Story PodcastDownload April’s Story Arc FrameworkHang out with April on InstagramSnag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

EP 380 | Storytelling to create connection featuring April Adams Pertuis

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m sharing four email marketing and funnel questions submitted by our Funnel of the Month Club members.The four questions are:How many emails should I be sending in my Email Pitch Sequence?How often should I be sending emails?What do I do with email subscribers who aren’t in a funnel/sequence?How do I get my phone to send my texts when someone buys something? I’ll be digging into these questions, sharing my perspective as an Email Marketing Strategist, and giving you actionable strategies to resolve them and help you move forward in your email marketing strategy with intention and sales in mind. RESOURCES:Visit the blog post that goes along with this episode for more resourcesJoin the Funnel of the Month ClubCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

EP 379 | How many emails should I send? [Ask Me Anything]

With Summer Break quickly approaching, you might be wondering how your business is going to look this summer. The benefit of owning your own business is that you can shift and change it to make it work for you. I want to share some tips to help you make your business fit the type of Summer you want. TAKEAWAYS:Be proactive. Look ahead and see what things you can do in your business now so you don’t have to do them this summer. One way that I like to think ahead is to do bulk work. If you have something that you do weekly, maybe there is a way to do batches of work so it’s already ready or scheduled out for the summer.Figure out what the bare minimum is that you need to do to keep your business afloat. When you know your bare minimum, it actually helps you get clear on what things actually need to get done. If possible, invest in outsourcing some tasks. Prepare now by thinking of what types of things you can automate. How can you create your sales on autopilot? For example, maybe instead of doing a live webinar every week, create an automated webinar. RESOURCES:Check out the blog post that goes along with this episode for additional resourcesGrab a spot in the upcoming Sell on Autopilot MasterclassCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

EP 378 | Summer Break-proofing your business

Krissy Chin is a #1 Amazon best-selling author, podcast host, business strategy coach, and consultant for those who want to get their business online and sell while they sleep. From building a multi-million-dollar course and membership, she has learned strategies to save time and scale through automation and building a team. Now she and her partner help aspiring entrepreneurs develop their unique brands, stand out with high-converting websites, and streamline their business so they can spend more of their time with their families.There is nothing Krissy loves more than to help others embrace her “done is better than perfect” motto to get unstuck and take action to Build a Blissful Business so they can work less and enjoy (and earn) more!TAKEAWAYS:Try a subscription-based offer. Depending on what you offer and how you want to serve people, you might decide to offer a small or bigger price point. Either way, a subscription-based model helps generate more customers, which generates more consistent income. Affiliate marketing and collaboration can help you grow your audience. Many people spend time and energy in their businesses building their audiences, so why not help each other out? Getting in front of already-built audiences can help your business be seen and initiate more leads. Simplify. How can you simplify your system and process to make it more automated? Make it simple and almost cookie-cutter. You can tweak a few things here and there, but you can essentially use the same process over and over. RESOURCES:Visit the blog post that goes along with this episode for more resourcesGet a template of Allison's email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023Hang out with Krissy on InstagramGrab Krissy’s #1 Amazon Best Seller, Sell While You SleepWatch Krissy’s How to Automate Your Online Business and Increase Your Sales While You Sleep MasterclassCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

EP 377 | Scaling a low-ticket subscription to one million dollars featuring Krissy Chin

Everything works—all the tips, tricks, resources, and tools, as well as platforms like YouTube, TikTok, Pinterest, DMs, Instagram, email marketing, and more!The topic of feeling the pressure to do everything and to be everywhere in your business came up in a panel discussion at the Podcasting Moms Conference I recently spoke about. So in this week's episode I wanted to dig into this topic a bit more, so that you can know where to spend your time in your business.TAKEAWAYS:Get clarity on your goals. When we feel this pressure to do all the things in our business, we are feeling that pressure because we are not super clear on our goal. When you know what your goal is, figuring out how to get there can be done relatively quickly.  Change your mindset and do the internal work on why you have certain goals. There are usually 5 reasons why your perspective is cloudy or that you feel pulled in different directions. I share 5 things that might be clouding your perspective or making you feel pulled in different directions. RESOURCES:Visit the blog post that goes along with this episode for more resourcesDownload The $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

What comes first? Lead generation or email funnels

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