The Proffitt Podcast

What Content Creators Need to Focus on in 2025 (Insights from Our Annual Survey Report)


Listen Later

Send Krystal a Text Message.

Ever feel like you're the only one struggling with your content creation journey? Our annual audience survey results are in, and the findings might surprise you.

With over 50 respondents and 12 in-depth follow-up interviews, we've uncovered the three universal struggles plaguing creators across all platforms: consistency, monetization, and imposter syndrome. Whether you're just starting out or have been in the game for years, these challenges create a common thread that binds the creator community together. You're definitely not alone.

The most eye-opening revelation? While creators obsess over the front-end of their content—what audiences see on Instagram, YouTube, or their podcast—most are a complete mess behind the scenes. The lack of systems, workflows, and standard operating procedures is killing productivity and preventing creators from reaching their full potential. This digital chaos makes it nearly impossible to stay consistent, properly monetize, or overcome imposter syndrome.

Looking ahead to 2025, our data points to three critical focus areas for creator success: developing sustainable content creation practices that prevent burnout, implementing monetization strategies that feel natural rather than salesy, and embracing community-building through meaningful collaborations. These aren't just nice-to-haves—they're essential components for long-term success in the creator economy.

Ready to see how your creator journey compares to others? Download our comprehensive 20-page report at krystalproffitt.com/annual-survey-report and join our free Podcasters Connect community to access resources, monthly coaching calls, and connect with fellow creators who understand exactly what you're going through. The days of creating in isolation are over—let's build something sustainable together.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Support the show

...more
View all episodesView all episodes
Download on the App Store

The Proffitt PodcastBy Krystal Proffitt

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

105 ratings


More shows like The Proffitt Podcast

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,573 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,925 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,062 Listeners

The Rachel Cruze Show by Ramsey Network

The Rachel Cruze Show

3,745 Listeners

Work Less, Earn More by Gillian Perkins

Work Less, Earn More

176 Listeners

The Poddy Report by Krystal Proffitt

The Poddy Report

14 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

821 Listeners