By Gillian Perkins
4.9
169169 ratings
The podcast currently has 262 episodes available.
If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.
In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she’s got some tried-and-true advice for standing out in a crowded inbox and turning subscribers into loyal fans.
Whether you’re a seasoned email marketer or just getting started, you’ll walk away from this episode with actionable insights to improve your email strategy and start seeing real results.
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In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding balance between work and life. Join us to learn practical ways to make your workday more productive and stress-free!
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In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized.
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In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales.
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In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.
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In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.
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In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!
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In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.
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In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.
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In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.
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The podcast currently has 262 episodes available.
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