Work Less, Earn More

I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%!

This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen.

In This Episode, I Cover:

• Why raising my price increased my conversion rate instead of hurting it
• Why people tell you your product is "too expensive" (because that's rarely the real reason they don't buy)
• A simple addition to our offer that made it almost impossible to say no to
• Why I didn't send a single email to my full list for this launch
• The one number thing that separates webinars that convert from those that just falls flat
• What happened when we got 4,000 people registered for two webinars

FREE Resources to Grow Your Online Business:

The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup

Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins:

$100K Mastermind: https://gillianperkins.com/100k-mastermind

Startup Society: https://startupsociety.com

Connect with Gillian:

Website: https://gillianperkins.com

Instagram: https://www.instagram.com/gillianzperkins/

Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. I love seeing which lessons resonate most.

Until next week, stay focused and take action!

I put all my effort into building an amazing course and thought that alone would be enough. Well, it wasn't- and it cost me a year or two of spinning my wheels before anything sold.

In this episode, I'm breaking down everything I wish I knew before I ever tried to sell an online course. After almost ten years of doing this (eight of them actually profitable), I've learned the hard way what makes some courses actually sell while others just sit there. This one's for anyone who has an online course idea, is building one right now, or already has one that isn't converting the way they hoped.

In This Episode, I Cover:

• Why a great course is almost never enough to make it sell on its own
• The real reason people buy a course (and it's NOT the content inside it)
• Why cramming in more modules and bonuses usually backfires
• Why pricing based on your hours of video is quietly costing you money
• The uncomfortable truth about giving away your best material for free
• Why your first launch is guaranteed to teach you more than it earns you
• The one thing that can quietly wipe out your course business's profit margins

FREE Resources to Grow Your Online Business:

Free Audio Course ($100K Method): https://www.gillianperkins.com/100k-method-signup

Small Business 101 (Free Course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins:

$100K Mastermind: https://gillianperkins.com/100k-mastermind

Startup Society: https://startupsociety.com

Connect with Gillian:

Website: https://gillianperkins.com

Instagram: https://www.instagram.com/gillianzperkins/

Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins — I love seeing which lessons resonate most.

Until next week — stay focused and take action.

In this episode, podcast coach and God-Led Business host Stefanie Gass joins me for an honest, unscripted conversation about the changes we've each made in our businesses over the last year - new platforms, overhauled teams, and product lines we simplified (or didn't, lol). If you're running an online business and wondering whether it's time to shake something up, this one is for you.

In This Episode, I Cover:

• Why Stefanie added YouTube after years of podcast-only growth, and what changed when she did
• The real reason we both overstaffed our teams, and how we knew it was time to cut
• Why offering a cheap "dip your toes in" option is quietly costing you sales
• What happened when Stefanie stopped niching down on a specific topic... and let faith lead her content instead
• The unstructured, no-slide format that still converts better than anything polished
• How to know when one product has earned the right to become your whole business

Stefanie's Free Podcast Bootcamp:

• 5-Day Profitable Podcast Bootcamp, free with code GILLIAN: https://stefaniegass.com/gifts
• Listen to God-Led Business: https://podcasts.apple.com/us/podcast/god-led-business-make-money-online-work-from-home-passive/id1437868374

Gillian's free $100K Method audio course:
https://www.gillianperkins.com/100k-method-signup

Connect with Gillian:

• Website: https://gillianperkins.com
• YouTube: https://www.youtube.com/@gillianzperkins
• Instagram: https://www.instagram.com/gillianzperkins/

Connect with Stefanie:

• Website: https://stefaniegass.com
• Instagram: instagram.com/stefaniegass

Screenshot this episode and share it to your Instagram Stories - tag @gillianzperkins so I can see it.

Until next week - stay focused and take action.

This week I'm breaking down a policy change YouTube announced a few weeks ago that's about to reshape how every creator reads their own analytics. It's a quick, practical episode for anyone who publishes on YouTube - or watches their view count as a signal of how they're doing.

In This Episode, I Cover:

• Why YouTube changed how Shorts views were counted a year before this update
• What actually counts as a "view" starting August 24, 2026
• Where your old, more honest view count is still hiding in your analytics
• Whether this change touches your monetization or Partner Program status
• Why I still don't care about a view under three seconds long
• Which channels are about to see the biggest (and smallest) jumps

Free Resources to Grow Your Online Business: 

• Early Access - Why Your Audience Isn't Growing: https://www.gillianperkins.com/early-access 
• $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup 
• Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins: 

• Startup Society: https://startupsociety.com 
• $100K Mastermind: https://gillianperkins.com/100k-mastermind

Connect with Gillian: 

• Website: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Screenshot this episode and share it to Instagram Stories - tag @gillianzperkins so I can see it.

Until next week - stay focused and take action.

Everyone's using AI to make more content, but Kimberly Ann Jimenez has taken a different path - she used it to rebuild how her entire business runs, and now she does more in half the time with a smaller team than ever.

Today I'm sitting down with Kimberly to talk about her AI strategies and systems. She’s the COO of The Business Lounge and a woman who's spent about a decade helping service providers, coaches, and small business owners turn their content into consistent customers. We get into how AI has shifted buyer behavior, what people still need from real humans in an AI world, and - my favorite part - exactly how she built a team of AI "thought partners" and agents that know her business, her offers, and her voice.

In This Episode, We Cover:

• From accidental entrepreneur to CMO - how Kimberly went from a background in academia (and zero interest in business) to managing over 100 social media channels and a multi-seven-figure ad budget in corporate, then building her own company with her husband Chris
• Why she scaled down on purpose - how her core community grew to serve over 10,000 people, and why she moved from "really large" to a more boutique, three-tier model (community, small-group coaching, and just four one-on-one seats a year)
• How the buyer changed after COVID and after ChatGPT - the three waves she watched play out: wanting more one-on-one connection, growing more sophisticated, and now craving in-person, "look over my shoulder" access - plus why old-school tactics like Facebook ads are trending back in a "throwback season"
• Information overload vs. the age of insight - why long-form podcasts and deep content are winning, and why AI's confident-but-wrong answers are sending clients back to real experts (one client burned $1,000 on a Gemini-built Facebook ad plan before Kimberly's team fixed it)
• Her AI "thought partners" - how every team member has a trained Claude project (named Rosalina, Edie, Harvest) tied to a central knowledge hub in ClickUp, so the whole team stays in sync through "context handoffs"
• 3 files that instantly upgrade your AI - the ideal client avatar, your offers, and your goals. Keep your conversations inside one project with these three files and, in Kimberly's experience with clients, results improve by at least 50%
• 3 simple agents to start with - an inbox agent (turned her 2-hour email slog into 5 minutes), a podcast/content research agent (Google Trends + VidIQ), and a lead-research agent that briefs her on new leads before she reaches out

Connect with Kimberly Ann Jimenez: 

📺 YouTube - Kimberly Ann Jimenez: https://www.youtube.com/@KimJimenez

🎙️ The Business Lounge Podcast: https://podcasts.apple.com/us/podcast/the-business-lounge-podcast-with-kim-chris/id1207088296

📲 Instagram: @kimannjimenez

Work with Gillian Perkins: 

👉 Startup Society membership: https://gillianperkins.com/join-startup-society

FREE Resources to Grow Your Online Business: 

🎧 Free audio course - The $100K Method: https://www.gillianperkins.com/100k-method-signup 

📚 Free course - Small Business 101: https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian: 

🌐 https://gillianperkins.com 

📺 https://youtube.com/gillianperkinsonline/ 

📲 Instagram: @GillianZPerkins

Screenshot this episode, share to Instagram Stories, and tag @gillianzperkins - I'd love to see you listening!

Until next week - stay focused and take action.

What if you could reclaim 10+ hours a week without working harder, waking up earlier, or finally finding the perfect productivity system? Grab my free 10-episode series, The $100K Method, for the systems that let me build a business that doesn't need me in every corner of it: https://www.gillianperkins.com/100k-method-signup

Delegation sounds simple: hire help, hand things off, get your time back. In reality, it often creates more questions and more management, unless you build the right structure around it. This week I'm joined by Gina Cotner, founder and CEO of Athena Executive Services, one of the top US-based executive assistant agencies. Gina's spent the last decade pairing highly skilled EAs with busy founders and executives, and she doesn't just treat delegation as an outsourcing task. She teaches leaders how to build trust, transfer real ownership, and create accountability so their business runs better without them doing everything.

In This Episode, I Cover:

• Why delegating a task doesn't automatically buy you your time back
• The one habit that turns a hire into a task-doer instead of a real partner
• Why the first 30 days with a new hire matter more than any month after
• The exact three questions Gina uses to hand off a project and make it truly theirs
• What a US-based executive assistant actually costs, and how that compares to overseas VAs and solo freelancers
• How to tell early whether you've hired the wrong person for the role

Special Offer for Work Less, Earn More Listeners

Receive 5 free hours of service added to your first full month of work with Athena Executive Services (AES) — a $275 value! Just mention this offer during your first call with them.

Connect with Gina Cotner:
Website: https://www.athenaexecutiveservices.com/
LinkedIn: https://www.linkedin.com/in/athenaea/
Instagram: https://www.instagram.com/aes_executive_assistants

Grow Your Online Business:
Free training, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
The $100K Method (free 10-episode podcast series): https://www.gillianperkins.com/100k-method-signup

Connect with Gillian:
Website: https://gillianperkins.com 
Instagram: @GillianZPerkins

If your launches have been underperforming, the problem probably isn't your offer — it's the strategy around it. Today I'm sitting down with Shannon Matson, founder of The Social Bungalow and former corporate VP of marketing, to talk about what's actually working in online business launches right now.

Shannon has built an eight-figure business helping online entrepreneurs build a signature offer and sell it consistently. In this conversation, she breaks down the exact launch framework she's using today, why the old playbook isn't cutting it anymore, and the subtle mindset shift that makes buyers feel like they came to the decision, rather than being sold to you.

In This Episode, We Cover:

• The Double Milestone Approach: How Shannon structures a private podcast + live event sequence to warm and pre-sell audiences before cart ever opens, and why it converts so much better than a cold webinar
• Intrinsic vs. extrinsic motivation: Why flipping the 80/20 ratio (less urgency, more conviction) is the key to lower refunds and higher referrals
• Low-ticket self-liquidating offers: How Shannon uses a paid asynchronous product between launches to build a pool of buyers (not just subscribers), and why a price tag actually increases conversion into the main offer
• The deposit + bonus month structure: A specific payment plan design that reduces buyer friction, increases completion rates, and builds in a natural renewal conversation
• The Popcorn Theory: Why most business owners quietly run out of new customers and don't notice until it's too late, and what to do about it (hint: it's not more Instagram content)

Connect with Shannon Matson: 

• Free private podcast WTF Is Happening in the Online Space: https://thesocialbungalow.com/wtf-is-happening-online
• Instagram: @thesocialbungalow

FREE Resources to Grow Your Online Business:

Is your online business making as much as you hoped it would? If not, listen to my free private podcast series Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) https://gillianperkins.com/stuck

Connect with Gillian: 

🌐 https://gillianperkins.com 

📺 https://youtube.com/gillianperkinsonline/ 

📲 Instagram: @GillianZPerkins

Screenshot this episode, share to Instagram Stories, and tag @gillianzperkins — I'd love to see you listening!

Until next week — stay focused and take action.

In this episode, I'm telling the full story of how one $27 live class turned into a $100,000/year business, and breaking down the exact process I'd recommend if you want to do the same with your own idea.

In This Episode, I Cover:

• Why testing beats planning when you're picking your first product idea
• The exact 3-email sequence that got 50 signups with barely any audience
• The relaunch move that keeps momentum building instead of fading out
• Why raising your price sends the opposite signal of what you'd expect
• The 10-step framework for building a six-figure digital product from scratch

Work with Gillian Perkins: 

Free podcast series, The $100K Method (10 episodes on building an evergreen sales funnel): https://www.gillianperkins.com/100k-method-signup

FREE Resources to Grow Your Online Business: 

3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months (free workshop): https://creatorfasttrack.com/workshop-registration 

Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian: 

Website: https://gillianperkins.com 

Instagram: https://www.instagram.com/gillianzperkins/

Until next week - stay focused and take action.

Wondering which funnel platform to finally commit to - ClickFunnels, Kajabi, GoHighLevel? Before you pull out your credit card, listen to this. 
👉Grab my free $100K Method audio course here: https://www.gillianperkins.com/100k-method-signup

After nine years and just about every funnel setup you can imagine, I've landed somewhere that surprises most people: you almost certainly don't need funnel software at all. In this episode I walk through what a sales funnel actually is, the few tools you genuinely need to build one, and why the "convenient" all-in-one platforms usually cost you more money and more time than they save.

In This Episode, I Cover:

• The wrong question - why "what's the best funnel software?" sends most business owners down the wrong patWhat a sales funnel actually is - the simple path every customer walks, from discovery to checkout
• The tools you really need - a website, email marketing, a way to host live events, and a payment processor (and that's it)
• The two-tool trick - why an all-in-one platform is really only replacing your website and your email software
• What I actually use - Squarespace, Kit, and the cheaper alternatives worth knowing about
• Free ways to start - the indefinite free plans on Kit and MailerLite, up to 10,000 and 2,000 subscribers
• The thing that actually matters - why your strategy, not your software, decides how profitable your funnel is

Work with Gillian Perkins:

• $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Startup Society: https://startupsociety.com

FREE Resources to Grow Your Online Business:

• The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup
• Small Business 101 (free training): https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian:

• Website: https://gillianperkins.com
• Instagram: @GillianZPerkins

Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins.

Until next week - stay focused and take action.

Work with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow

Everyone repeats the same advice: just be consistent and everything will click. I followed it for 2 years - posting as consistently as I could - and at the end of it my audience had barely grown and I wasn't making any real money. Sound familiar?

In this episode I want to take the pressure off and tell you the truth about consistency. It's not that you're lazy, undisciplined, or somehow broken. It's that consistency on its own was never the thing that grows an audience. Being consistent with a strategy that isn't working just helps you waste time faster. What actually changes everything is having a strategy you're confident in - because once you believe it's going to pay off, showing up every week stops being a fight.

In This Episode, I Cover:

• The consistency trap: why "try harder and just show up" quietly costs creators years, and how I lost 2 years to it myself
• The 3 most common reasons your content isn't growing: you're not actually being consistent, you're picking topics that aren't popular enough, or the quality isn't high enough yet
• Confidence over willpower: how belief in your strategy makes consistency almost automatic (even when you're traveling or sick)
• My 18-month experiment: the break I took to study YouTube like a scientist, analyzing thousands of channels to find what actually predicts growth
• What to do instead: stop muscling through, start experimenting, then double down on what's actually producing results

Work with Gillian Perkins:
👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow

FREE Resources to Grow Your Online Business: 

• 🎧 Free audio course: Stuck at Zero - https://gillianperkins.com/stuck  
• 📚 Free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian:
🌐 https://gillianperkins.com 
📺 https://youtube.com/gillianperkinsonline/ 
📲 Instagram: @GillianZPerkins