In this episode, I'm telling the full story of how one $27 live class turned into a $100,000/year business, and breaking down the exact process I'd recommend if you want to do the same with your own idea.

In This Episode, I Cover:

• Why testing beats planning when you're picking your first product idea
• The exact 3-email sequence that got 50 signups with barely any audience
• The relaunch move that keeps momentum building instead of fading out
• Why raising your price sends the opposite signal of what you'd expect
• The 10-step framework for building a six-figure digital product from scratch

Work with Gillian Perkins: 

Free podcast series, The $100K Method (10 episodes on building an evergreen sales funnel): https://www.gillianperkins.com/100k-method-signup

FREE Resources to Grow Your Online Business: 

3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months (free workshop): https://creatorfasttrack.com/workshop-registration 

Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian: 

Website: https://gillianperkins.com 

Instagram: https://www.instagram.com/gillianzperkins/

Until next week - stay focused and take action.

Wondering which funnel platform to finally commit to - ClickFunnels, Kajabi, GoHighLevel? Before you pull out your credit card, listen to this. 
👉Grab my free $100K Method audio course here: https://www.gillianperkins.com/100k-method-signup

After nine years and just about every funnel setup you can imagine, I've landed somewhere that surprises most people: you almost certainly don't need funnel software at all. In this episode I walk through what a sales funnel actually is, the few tools you genuinely need to build one, and why the "convenient" all-in-one platforms usually cost you more money and more time than they save.

In This Episode, I Cover:

• The wrong question - why "what's the best funnel software?" sends most business owners down the wrong patWhat a sales funnel actually is - the simple path every customer walks, from discovery to checkout
• The tools you really need - a website, email marketing, a way to host live events, and a payment processor (and that's it)
• The two-tool trick - why an all-in-one platform is really only replacing your website and your email software
• What I actually use - Squarespace, Kit, and the cheaper alternatives worth knowing about
• Free ways to start - the indefinite free plans on Kit and MailerLite, up to 10,000 and 2,000 subscribers
• The thing that actually matters - why your strategy, not your software, decides how profitable your funnel is

Work with Gillian Perkins:

• $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Startup Society: https://startupsociety.com

FREE Resources to Grow Your Online Business:

• The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup
• Small Business 101 (free training): https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian:

• Website: https://gillianperkins.com
• Instagram: @GillianZPerkins

Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins.

Until next week - stay focused and take action.

Work with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow

Everyone repeats the same advice: just be consistent and everything will click. I followed it for 2 years - posting as consistently as I could - and at the end of it my audience had barely grown and I wasn't making any real money. Sound familiar?

In this episode I want to take the pressure off and tell you the truth about consistency. It's not that you're lazy, undisciplined, or somehow broken. It's that consistency on its own was never the thing that grows an audience. Being consistent with a strategy that isn't working just helps you waste time faster. What actually changes everything is having a strategy you're confident in - because once you believe it's going to pay off, showing up every week stops being a fight.

In This Episode, I Cover:

• The consistency trap: why "try harder and just show up" quietly costs creators years, and how I lost 2 years to it myself
• The 3 most common reasons your content isn't growing: you're not actually being consistent, you're picking topics that aren't popular enough, or the quality isn't high enough yet
• Confidence over willpower: how belief in your strategy makes consistency almost automatic (even when you're traveling or sick)
• My 18-month experiment: the break I took to study YouTube like a scientist, analyzing thousands of channels to find what actually predicts growth
• What to do instead: stop muscling through, start experimenting, then double down on what's actually producing results

Work with Gillian Perkins:
👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow

FREE Resources to Grow Your Online Business: 

• 🎧 Free audio course: Stuck at Zero - https://gillianperkins.com/stuck  
• 📚 Free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian:
🌐 https://gillianperkins.com 
📺 https://youtube.com/gillianperkinsonline/ 
📲 Instagram: @GillianZPerkins

Most people hire help too early, delegate the wrong things, and wonder why they're somehow busier than before. I've made every one of those mistakes - so this episode is the conversation I wish I'd heard back when I was hiring my first team members.

This one's a little different. My friend Sarah Noked, founder of OBM School, had me on her OBM Show to talk about the client side of a long-term OBM relationship: what actually happens after the honeymoon phase, after the first launch together, after you've handed over real ownership. I've worked with my online business manager, Cortni, for almost eight years now, and I loved the conversation so much I wanted to bring it here to Work Less, Earn More.

We get into when you're truly ready to hire an OBM (hint: it's not a revenue number), the difference between hiring help and hiring leadership, and why more time won't save you if nothing in your business is working yet.

In this episode, I cover:

• The real difference between hiring a VA and hiring an OBM
• The one sign you're actually ready to hire (it's not a revenue number)
• Why more help won't save a business that isn't working yet
• What made me pass on the cheaper candidate and never regret it
• How trust really gets built with an operational leader
• The work you should never hand off, no matter how busy you are

Resources:

• Get matched with an accredited OBM: https://www.obmschool.com/matchmaking/
• Become an accredited OBM: https://www.obmschool.com/gillian-perkins/
• Find out more about Sarah: https://www.sarahnoked.com

Work with Gillian Perkins:

• Get your online biz started with Startup Society: https://startupsociety.com
• The 100K Method - my free limited podcast series on building an automated sales funnel: https://www.gillianperkins.com/100k-method-signup
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series:
👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck

Most people who are trying to grow their audience aren't failing because they're lazy or untalented. They're failing because of a handful of very specific, very fixable mistakes. In this episode, I break down the five most common ones — and I'll be honest, I've made most of them myself.

Whether you're building on YouTube, podcasting, Instagram, or a blog, these patterns show up the same way. And once you can see them, you can fix them.

In This Episode, I Cover:

• Poor packaging: Why the appearance of your content matters more than almost anything else, and what "packaging" actually includes beyond just design
• Inconsistent output: This isn't just about posting on a schedule; it's about topic, tone, and the experience people expect when they find you
• Doing too much: How spreading across too many platforms (or producing too much content) dilutes your results and prevents the snowball effect from ever starting
• Content that's too vague: Why general "success" or "mindset" content struggles to attract subscribers, and how to make your content more specific and sticky
• Unpopular topics: The balance between being specific and making sure there's actually an audience for what you're talking abou

Work with Gillian Perkins:

• 👉 Build Your Audience Bootcamp (6-month program — join the waitlist!): https://gillianperkins.com/build
• Startup Society (membership): https://startupsociety.com
• $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

In today's episode, I’m sharing a conversation with content strategist Jana Osofsky all about how to simplify your content marketing strategy while increasing conversions. Jana explains her “capsule blog library” approach — a system built around creating a small collection of intentional, evergreen content that helps your audience feel ready to buy. We discuss why repetition matters more than constantly creating new content, how to repurpose long-form content effectively, and why blogging can still be one of the most powerful low-lift marketing tools for digital entrepreneurs.

Listen to the full episode to hear:

•  Why creating 12–20 intentional blog posts can outperform constantly publishing new content
•  How to repurpose long-form content into emails, social posts, collaborations, and sales assets
•  The biggest mistake entrepreneurs make with content marketing — and what to focus on instead
•  Why repetition and clear messaging help you become known for your expertise faster
•  How creating content helps refine your offers, messaging, and overall business strategy

Want to quit your job in the next 6-12 months with passive income from selling digital products online?
Check out Startup Society:
https://startupsociety.com

Have you already started your business, but it isn’t generating consistent income?
Schedule a free, 30-minute strategy session with our team to get unstuck!
https://gillianperkins.as.me/?appointmentType=57013246

FREE Resources to Grow Your Online Business:

•  Grab our free course: Small Business 101: https://gillianperkins.com/free-training-small-business-101
•  Learn “The $100K Method” with our free audio course: https://www.gillianperkins.com/100k-method-signup

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series:
👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck

Want to grow your business without a massive personal brand or a big ad budget? Chandler Bolt did it — to the tune of $75 million — and in this episode, he breaks down exactly how.

Chandler is the founder of Self-Publishing School, which has helped over 7,000 authors publish their books and has done over $75M in gross revenue. His secret? Books and partnerships. In this conversation, he shares the full strategy — including how one book has generated $7 million in the last 12 months alone.

Listen to the full episode to hear:

• Why a book is the new business card — and why giving it away for free actually makes you more money, not less
• The 5 Ps of the 8-Figure Profit Bridge — Chandler's framework for thinking through every stage of business growth (paying customers → product market fit → profit → people → process)
• The $6–8M partnership playbook — how Chandler's team does 40–70 speaking events per year and runs webinars with partners to drive the majority of their revenue
• The 4 Ps of a bestselling book — person, pain, promise, price — and why getting clear on these before you write a single word changes everything
• The 30-day rough draft challenge — write 1 hour a day for 30 days, and you'll have most of your book done
• Book vs. paid program — why writing a book on the same topic as your course won't cannibalize sales (book = strategy; program = tactics)

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series:
👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck 

If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue.

In This Episode, I Cover:

• The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio"
• Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problem
• The fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sell
• Why I close 90% of my sales via email — and why converting Instagram followers into subscribers is the highest-leverage move you can make on the platform
• Two specific ways I use this strategy — to fill free webinars and workshops, and to grow my email list from every single post

Want to get more out of your Instagram following? Get 30 days of ManyChat free → https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT — use code GILLIANPERKINS at checkout.

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series:
👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck

In today's episode, I’m breaking down the best free and affordable online course platforms in 2026. Teachable used to be the clear winner for new course creators, but with its free plan gone and prices rising, it’s time to look at better options — especially if you’re trying to launch lean.

Listen to the full episode to hear:

• Why Teachable may no longer be the best starter option for course creators
• How to use tools you already pay for — like Squarespace, Wix, Shopify, WordPress, SamCart, ThriveCart, Kit, or MailerLite — to host your course
• The best truly low-cost options, including YouTube memberships, Patreon, Skool, and Gumroad
• Which dedicated course platforms are still relatively affordable, including Thinkific, Zenler, and Kartra
• How to choose the right platform based on what you already have and what you’re trying to build
• Why building an audience matters more than choosing the perfect course platform 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck 

In today's episode, I’m sharing the one simple thing you should do right now if you dream of starting your own business someday. Even if you’re months or years away from launching, getting your email list set up today can give you a huge advantage and make growing your business so much easier when the time comes. 

Listen to the full episode to hear:

• Why having even a tiny email list puts you far ahead of most aspiring entrepreneurs
• How to quickly set up a free email list using Kit (formerly ConvertKit)
  (Get it here: https://gillianperkins.com/kit)
• The difference between a landing page and a form — and which one to use first
• Simple ways to customize your signup page to start attracting subscribers
• How to create a free resource that encourages people to join your email list

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup