Work Less, Earn More

In this episode, Gillian Perkins highlights the transformative effects of professional photography on branding. Sharing her own journey, she discusses how quality images boosted her confidence and improved her brand perception.

Gillian offers essential tips for planning a shoot and addresses budget concerns, emphasizing the value of hiring experienced photographers. She encourages entrepreneurs to invest in professional imagery and underscores the critical role of photography in business success.

Chapters:
0:00 The Power of Professional Photography
1:27 My First Photo Shoot Experience
4:46 The Cost of a Business Photo Shoot
5:38 Why Not Use a Friend?
7:28 The Value of Professional Photography
10:07 Planning Your Photo Shoot
11:48 Finding the Right Photographer
16:26 Final Thoughts on Professional Photography
17:13 Turning Ideas into Profitable Businesses

Get access to some of my videos EARLY, before they're released on YouTube, right here:

https://gillianperkins.com/early-access

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today's episode, I’m sharing an inspiring conversation with Jen Gottlieb all about building visibility, becoming a confident communicator, and using public speaking to grow your brand and business. Jen shares her journey from actress to sought-after keynote speaker, along with practical strategies for getting on stages, crafting compelling presentations, and overcoming the fear of being seen. Whether you want to speak at live events or simply become more confident showing up online, this episode will help you step into the spotlight with purpose.

Listen to the full episode to hear:

• Why public speaking and personal branding are becoming even more valuable in the age of AI
• Jen’s framework for crafting engaging keynote speeches using storytelling and audience pain points
• The biggest mistakes speakers make on stage — and how to avoid sounding robotic or performative
• Practical ways to start getting speaking opportunities, even if you’re brand new to public speaking
• Jen’s powerful mindset shift for overcoming fear and finding the courage to be seen

Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246

FREE Resources to Grow Your Online Business:

• Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/
• Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In today's episode, I’m sharing a step-by-step plan to transition out of your 9–5 in as little as two months—without building an audience, creating a product, or investing much money. You’ll learn how to leverage a simple high-ticket service model to replace your income quickly by landing just a handful of clients. This episode breaks down exactly what to do week-by-week so you can start earning $5K–$10K/month and take control of your time, income, and freedom.

Listen to the full episode to hear:

•  How the “high-ticket sprint plan” works to replace your salary with just 3–10 clients 
•  Why selling services (not products) is the fastest path to quitting your job 
•  Specific high-value service ideas you can start immediately—even with no audience 
•  The exact marketing strategies to land clients without ads or content creation 
•  A simple weekly roadmap to start earning income and confidently leave your 9–5 

Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246

FREE Resources to Grow Your Online Business:

•  Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/
•  Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Work with Gillian Perkins:

•  Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
•  Get your online biz started with Startup Society: https://startupsociety.com
•  Learn more about Gillian: https://gillianperkins.com
•  Instagram: @GillianZPerkins

In today's episode, I’m sharing an honest, behind-the-scenes look at what’s really happening in the online course industry right now. With so much noise, skepticism, and changing strategies, it’s easy to feel uncertain about whether digital products are still worth pursuing. I break down how the industry has evolved over time, what’s actually working today, and what this means for you if you’re building (or thinking about building) an online course business.

Listen to the full episode to hear:

• How the online course industry has evolved from the early 2000s to today
• Why some courses still sell extremely well while others struggle
• The real impact of AI tools like ChatGPT on digital product sales
• What’s changed about marketing strategies (and what still works)
• The #1 strategy you should focus on if you want consistent course sales

Get access to some of my videos EARLY, before they're released on YouTube, right here:

https://gillianperkins.com/early-access

Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246

FREE Resources to Grow Your Online Business:

• Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/
• Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling.

Chapters:
0:00 Introduction
2:21 Evolution of Business Strategy
5:55 Key Decisions in Business Growth
11:34 Mastermind Structure and Dynamics
13:31 Media Features and Recognition
14:36 Trends in Launch Strategy
21:11 Engagement in Marketing
34:02 Successful Initiatives of 2025
37:17 Exciting Future Projects for 2026
43:46 The Role of AI in Creativity

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, Gillian Perkins shares practical ways to turn the time you’d normally spend scrolling on your phone into time that actually makes you money.

She breaks down a wide range of opportunities—from simple microtasks you can do in minutes, to client services and local gigs, all the way to building a full business from your phone. Whether you’re looking for a low-effort side hustle or a scalable income stream, this episode will help you find options that fit your lifestyle.

As you listen, you’ll discover how to replace mindless phone use with productive, income-generating activities—and how to choose the right path depending on whether you want quick cash or long-term growth.

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Timestamps:
00:00 Why We Scroll (and How It Wastes Time)
01:16 Making Money From Your Phone Instead
02:17 Overview of Income Categories
03:32 Microtask Apps (MTurk, Clickworker, Remote Tasks)
05:55 Research Studies (Respondent, Prolific)
08:02 Client Services You Can Do From Your Phone
08:25 Short-Form Content Creation for Creators
10:07 Community Management & Moderation
12:04 Local Lead Connector Business
15:10 Local Opportunities & Marketplace Arbitrage
16:34 Mystery Shopping Apps
18:14 TaskRabbit & Local Service Gigs
19:33 Delivery Apps (Uber Eats, DoorDash, Instacart)
20:03 Making Money by Creating Content
21:50 Selling Your Own Products or Services
23:03 Side Hustle vs Full-Time Income Paths
23:53 Free Course: Small Business 101
24:42 How to Turn a Side Hustle Into Full-Time Income 

In this episode, Gillian Perkins talks with sales expert and entrepreneur Andee Hart about the real reasons customers aren’t buying—and why it’s usually not your product that’s the problem.

Andee shares insights from her 17-year career in corporate sales and her experience building a product-based business, breaking down the most common (and overlooked) mistakes that prevent sales—from unclear messaging to friction in the buying process.

As you listen, you’ll learn how to improve your conversions without reinventing your offer—by refining how you present, sell, and deliver your product so it becomes an easy “yes” for your ideal customer.

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Timestamps:
00:00 Introduction & Meet Andee Hart
02:09 Andee’s Background in Sales & Entrepreneurship
05:30 Helping Product Makers Scale Through Wholesale
08:09 Why It’s Usually NOT Your Product
11:10 Reason #1: Inadequate Product Information
17:15 Reason #2: Lack of Convenience
21:34 Reason #3: Unclear Value Proposition
25:48 Reason #4: Lack of Follow-Up
28:30 Reason #5: Poor Customer Experience
30:25 Recap of the 5 Reasons
31:07 Where to Find Andee Hart
31:26 Validate Program Invitation

In this episode, Gillian Perkins talks with watercolor artist Dianuh Aerin about how she turned a creative side hustle into a high-end, in-demand business serving major brands and celebrity events.

Dianuh shares the key shifts that made the difference—moving from saying yes to everything to niching down, building a small team, and creating systems that allowed her to scale while working fewer, higher-value events.

As you listen, you’ll see how to spot the right opportunities, position your work to attract premium clients, and grow a business that supports your life—not takes it over.

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.com/100k

00:16 Meet Dianuh Aerin
04:36 Chasing Linen Origins
06:21 First Live Event Break
07:42 Team Growth and Systems
08:58 Niche Down to Scale
10:49 Getting Discovered Online
13:02 Handling Criticism Gracefully
14:52 Hiring and Training Artists
21:32 Purpose and Future Vision
21:32 Contentment and Growth Seasons
23:45 Reclaiming the Creative Role
26:12 Running a Bicoastal Business
30:00 Team Structure and Hiring Locals
33:11 Contractor Model for Artists
33:20 Sink or Swim Training
26:52 Parenting Interruptions and Rules
34:44 Biggest Challenge Saying No
38:00 Best Decision Leaning Strengths
39:13 Where to Find Dianuh Online 

In this episode, I share how I built a successful membership site, attracting 300 members and generating $10,000 in monthly revenue within a week of launch.

I debunk the myth that a large audience is necessary, focusing instead on starting with a manageable launch list and delivering just enough content to engage members.

I also discuss effective content management strategies that prevent burnout and ensure meaningful interactions.

Additionally, I share about how I'm hosting a FREE class to help aspiring entrepreneurs develop a strong content strategy for their own membership sites:

Sign up for the FREE membership class coming up on March 25th!
From Zero Content to Paying Members: A Realistic Membership Content Plan:
https://gillianperkins.com/free-membership-class

Chapters:
0:00 Intro
0:36 What You *Actually* Need to Start a Membership Site
1:38 Audience Size
5:30 The Content Challenge
10:46 Planning Your Content Strategy
14:20 Conclusion and Next Steps

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I discuss the transformative power of membership sites for entrepreneurs, using as a springboard my journey from limited earnings to a five-figure per month income via membership site.

I address four key questions for creating a successful membership site: how to produce content, which technology to use, attracting initial members, and sustaining growth. I emphasize starting with minimal content, choosing the right platform, and building an engaged email list before launch.

I concludes by stressing the importance of an evergreen marketing strategy for ongoing success.

This episode provides actionable strategies and inspiration for entrepreneurs ready to enhance their financial and personal freedom through membership sites.

Chapters:
0:00 Welcome & Backstory
3:30 Membership Sites 101
15:49 From Zero Content to Paying Members
16:09 Navigating Tech Choices
25:36 Attracting Your First Members
28:50 Growing Beyond the Launch
29:43 Next Steps

Want to launch a membership site? There's nothing like it for recurring revenue! Learn all about my new program at:
https://gillianperkins.com/membership

Sign up for the free membership class coming up on March 25th!
From Zero Content to Paying Members: A Realistic Membership Content Plan:
https://gillianperkins.com/free-membership-class

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins