In today's episode, I’m sharing an honest, behind-the-scenes look at what’s really happening in the online course industry right now. With so much noise, skepticism, and changing strategies, it’s easy to feel uncertain about whether digital products are still worth pursuing. I break down how the industry has evolved over time, what’s actually working today, and what this means for you if you’re building (or thinking about building) an online course business.

Listen to the full episode to hear:

• How the online course industry has evolved from the early 2000s to today
• Why some courses still sell extremely well while others struggle
• The real impact of AI tools like ChatGPT on digital product sales
• What’s changed about marketing strategies (and what still works)
• The #1 strategy you should focus on if you want consistent course sales

Get access to some of my videos EARLY, before they're released on YouTube, right here:

https://gillianperkins.com/early-access

Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246

FREE Resources to Grow Your Online Business:

• Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/
• Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins