I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.

We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!

Listen to the full episode to hear:

• How I simplified my offers to create a more sustainable business
• The role YouTube plays in generating consistent, high-quality leads
• The emotional challenges of entrepreneurship and how I navigated revenue plateaus
• A behind-the-scenes look at my current business model and revenue streams

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.

We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.

If you’re growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you’ll want to implement right away.

Listen to the full episode to hear:

• How Dustin used podcast guesting to grow his business to nearly $1M
• The five-step framework for getting real results from podcast interviews
• Why “serve calls” are a powerful strategy for attracting high-ticket clients
• The role of mastermind groups and strong relationships in business growth

FREE Resources to Grow Your Online Business:

• Learn more about Dustin: https://7figureleap.com/
• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I’m diving into a question so many entrepreneurs ask themselves at some point: Why isn’t my product selling? If you’ve ever felt like you had a great idea that just didn’t gain traction, you’re not alone, and the good news is, there’s usually a fix.

I’m breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it’s not. Marketing plays a huge role, and oftentimes, it’s not that your idea is bad — it’s that it needs a better strategy or a small (or big) pivot based on what your customers actually want.

We’ll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I’m also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success.

If you're feeling stuck or unsure why your product isn’t selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence.

Listen to the full episode to hear:

• Why having a “great idea” isn’t always enough to make sales
• The role of marketing in turning interest into income
• How real businesses like Instagram and Airbnb adapted to succeed
• Practical steps to validate and improve your product with customer feedback

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today’s episode, I’m sharing how I’ve been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I’ll tell you all about the custom AI assistants I’ve built with the help of AI expert Dave Heath and how they’re helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.

You’ll hear exactly how we set it all up step by step so you can do the same. Whether you’re a content creator, business owner, or just someone who wants to make more of the content you’ve already created, I think you’re going to love this.

And if you want to try it for yourself, I’m also giving away a free prompt and video tutorial to help you get started.

Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here 👉 https://gillianperkins.com/video-to-blog-with-ai

Listen to the full episode to hear:

• How I use AI to turn video transcripts into blog posts
• The process of building a custom AI assistant with Dave Heath
• A step-by-step walkthrough for setting up your own assistant
• A free prompt and video tutorial to help you get started

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I sit down with Chelsi Jo, a home management expert and professional business organizer, to talk about the challenges of balancing home life, homeschooling, and running a business. Chelsi shares her unique approach to organizing daily routines in a way that makes consistent work time possible—even when you’re juggling a full-time job, kids, or other responsibilities.

She introduces her five-block time-blocking method, a simple but effective strategy for structuring your day to maximize productivity. We also dive into the importance of preparation, creating routines that fit your lifestyle, and making organization work for you rather than the other way around. Whether you're a busy entrepreneur, a full-time employee, or a stay-at-home parent, Chelsi’s insights will help you create structure, stay organized, and move your business forward—without feeling overwhelmed.

Listen to the full episode to hear:

• Chelsi’s five-block time-blocking method for structuring your day.
• How to create consistent work time, even with a full schedule.
• The importance of preparation and setting up routines that fit your lifestyle.
• Practical strategies for balancing business, home life, and homeschooling.

FREE Resources to Grow Your Online Business:

• Learn more about Chelsi Jo: https://chelsijo.co/syl
• The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.

We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.

If you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!

Listen to the full episode to hear:

• The biggest mistakes people make when running Meta ads
• Kwadwo’s Olympic Gold Framework for optimizing ad performance
• Key metrics to track for more profitable and scalable ads
• How to decide whether to hire an ads manager or run ads yourself

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Kwadwo: https://theartofonlinebusiness.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I’m diving into how automation can help you work smarter and not harder by streamlining your business processes and increasing profitability. I’ll break down what automation really means, dispel common myths, and share real-world examples of how you can use automation in marketing, sales, customer onboarding, operations, project management, and customer support.

I’ll also talk about how to balance automation with a personal touch so you can improve efficiency without losing the human connection that keeps customers engaged. 

Listen to the full episode to hear:

• The biggest misconceptions about automation and the truth behind them
• How automation can improve both your customer experience and bottom line
• Practical ways to implement automation in different areas of your business
• How to avoid common pitfalls and keep your brand feeling personal

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I introduce the powerful 80/20 rule, also known as Pareto's Principle, to help you work less and achieve more. I share my personal journey of transforming my business by focusing on tasks that drive the most results and explain how this principle can revolutionize your productivity. I dive into identifying key drivers in your business, prioritizing high-impact tasks, and strategies to avoid getting trapped in busy work. I also provide actionable questions and exercises to help you pinpoint the most effective activities for business growth. Tune in to discover practical tips for leveraging your strengths and optimizing your workflow to maximize your success.

Listen to the full episode to hear:

• How the 80/20 rule can help you work less while achieving more
• The key to identifying high-impact tasks in your business
• Strategies to avoid getting stuck in busywork
• Practical exercises to boost productivity and maximize success

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Use code “WORKLESS” for 30% off at The Startup Shop: https://startupsociety.shop/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I’m sharing my top sales funnel strategy to help you grow your business and increase conversions. Inspired by my conversation with Jacques Hopkins on The Online Course Show, I break down my phased approach to YouTube call-to-action strategies, designed to maximize views and seamlessly guide viewers into my sales funnel.

I’ll walk you through how I nurture relationships with my audience using opt-in offers, webinars, mini-courses, and email sequences. Plus, I’ll highlight some of the biggest mistakes entrepreneurs make like selling products no one wants, having unclear marketing messages, and struggling with visibility.

You’ll also get an inside look at my core programs, including Startup Society, Validate, 100K Mastermind, and Creator Fast Track, and how they fit into my overall funnel strategy.

If you're looking to build a powerful sales funnel and leverage YouTube for business growth, this episode is packed with actionable insights you won’t want to miss!

Listen to the full episode to hear:

• How to structure an effective sales funnel
• The best call-to-action strategies for YouTube
• How to avoid common marketing mistakes
• The role of opt-ins, webinars, and email sequences in conversions

FREE Resources to Grow Your Online Business:

• Learn more about Jacques: https://www.theonlinecourseguy.com
• My YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I sit down with Jacques Hopkins on The Online Course Show podcast to talk all about YouTube growth strategies. Whether you're just starting out and working toward your first 100 subscribers or looking to scale to hundreds of thousands, we cover the key strategies, content quality, and posting frequency that can help you succeed. We also dive into why YouTube is the best platform for content marketing and the impact of long-form versus short-form content.

If you're ready to get started or take your YouTube channel to the next level, this episode is for you!

Listen to the full episode to hear:

• How to grow from 0 to 100 subscribers—and beyond
• The best content strategy for different stages of channel growth
• How often you should post for maximum results
• The impact of long-form vs. short-form content on your channel’s success

FREE Resources to Grow Your Online Business:

• Listen to Jacques’ podcast: https://www.theonlinecourseguy.com/podcasts/the-online-course-show
• The YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins