Lance Armstrong has been ordered to pay $10 million dollars for lying under oath about doping. If he complies, he'll send his checks to an outfit called SCA Promotions. Today on The Gist, the Dallas-based company's general counsel, Jeff Dorough, explains its role in big sports money. Plus, Amy Chua and Jed Rubenfeld explain the core values highlighted in their new book The Triple Package. For the Spiel, filling out health care forms online until your eyes bleed. Today's sponsors: The Gist is sponsored by Harry's. Visit Harrys.com for $5 off your first purchase with the promo code GIST. Also, Stamps.com. Sign up for a no-risk trial and a $110 bonus offer when you visit Stamps.com and use the promo code THEGIST.

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