Most artists can’t just drop a surprise record, so Confucius and Fresh review press strategies for making a bigger album impact before discussing why the majority of blog site era rappers never made it. Hear that, an Unpopular Opinion on New Edition’s Ralph Tresvant, plus Hip-Hop Facts and the most recent headlines.

The post What does a good album rollout look like today? appeared first on KUT & KUTX Studios -- Podcasts.