Mike Palmier did not start Max Ag to sell products. He started it because he believed the advice model in ag was broken. Most input reps are paid on what they sell. Mike's argument is that the advisor who tells you not to buy something is more valuable than the one who always finds a reason to.

This episode is about what that looks like in practice -- what an ag advisor owes the farmer they work with, and where most of the advice model falls short.

What's Inside

- Why the input rep model creates a conflict that most producers do not realize they are navigating

- What honest ag advice actually looks like and how to tell if you are getting it

- The questions Mike Palmier asks on a farm before he recommends anything

- How Max Ag was built around a different economic model than the standard input company

- What to look for when you are evaluating whether an ag advisor is working for you or for the margin

Related Episodes

- The Input Your Fertility Plan Is Probably Missing -- Craig Davidson on the gap most programs ignore

- Before You Spray: 3 Things That Could Cost You Money This Season (May 2026) -- what to look at before you commit to an input decision

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