What exactly does it mean to offer CFO advisory services to clients? Many accountants and bookkeepers hear they should provide advisory but aren't sure what that entails. In this episode, Adam and his guest demystify the CFO advisor role. You'll learn the key difference between bookkeeping, tax compliance, and true advisory work. Discover why business owners crave advice and answers they can't get from their bookkeeper or overtaxed CPA firm.

The hosts break down what clients really want from a financial advisor - clarity on cashflow projections, budget analysis, key metrics to watch, and more. Rather than complex number-crunching, owners seek simple answers to questions like "Can I afford this hire?" or "What are the financial implications of this decision?" Offering proactive CFO advisory services builds sticky client relationships and generates higher revenue than compliance work alone. Whether you're just starting out or an experienced accountant, this episode provides a clear framework for transitioning into the lucrative CFO advisory space.

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