Leveling Up with Eric Siu

What FTX's $32B Failure Can Teach You About Marketing & Business

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In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!

TIME-STAMPED SHOW NOTES:

  • [00:00] - Collapse of the Top Crypto Exchange in the World
  • [00:40] - It was a great start for FTX, What happened?
  • [01:20] - Lack of Financial Discipline inside the Company
  • [02:04] - How FTX is benefitting from Political Donations right now
  • [03:40] - Why you shouldn’t underinvest in SEO
  • [04:02] - Do your due diligence!
  • [04:36] - Final thoughts from a Marketing/Business Standpoint

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        Leveling Up with Eric SiuBy Eric Siu
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