At the AFCA Convention, Coach & Coordinator Network introduces a new series built around one simple—but uncomfortable—question: What happened?

Hosted by Trevor Hudson, What Happened?! strips away coach speak, excuses, and surface-level answers. This pilot episode sets the tone for the series: honest self-evaluation, real accountability, and practical reflection from coaches at every level of the game.

Across a series of short, unscripted conversations, coaches confront wins that weren’t good enough, losses that still sting, and seasons that demanded ownership instead of explanations. The goal isn’t blame—it’s growth.

Why This Series Exists

Too often, coaches explain seasons away with injuries, youth, transfers, or bad breaks. What Happened?! challenges that mindset.

This series is built on three core ideas:

Results matter more than explanations

Growth starts with ownership

You can’t fix what you won’t admit

Whether a team went 12–0 or 6–4, the work begins the same way—by looking in the mirror.

Key Themes from the Pilot Episode

Extreme ownership over outcomes

Accountability before excuses

Simplifying systems instead of adding complexity

Evaluating staff fit, not just schemes

Learning from film, not running from it

Situational football as the difference-maker

Vulnerability as a coaching strength

Featured Conversations Include

Pine Creek High School — Trevor Hudson reflects on leaving a state-title program at American Canyon High School, taking on a new challenge, and owning a season that fell short of expectations.

Mount St. Joseph High School — A linebacker coach breaks down how explosive plays changed a 6–4 season—and how spring film work will shape the response.

Georgetown College — An offensive coordinator explains why over-planning hurt situational success and how simplifying late in the season changed results.

Midland University — A defensive coach details how close losses, execution, and recruiting separate good seasons from playoff runs.

Montreal Alouettes — A CFL assistant coach reflects on losing the Grey Cup and why first-down defense defined the outcome.

Tools & Resources Mentioned

Modern Football — Self-scouting, practice analytics, and honest evaluation beyond game day

Tully — Training smarter to reduce injuries and build durable rosters

Series Vision

This pilot offers a glimpse. Future episodes will feature long-form, deep-dive conversations where coaches go beyond the scoreboard—examining decisions, emotions, preparation, and leadership moments that defined their seasons.

No highlight reels. No spin.Just one question: What happened?

Learn more about your ad choices. Visit megaphone.fm/adchoices