In this special episode of the Damn Good Marketing Podcast, Meet the powerhouse duo behind one of Louisiana’s most inspiring family-run businesses — John and Connie, founders of Connie’s Impressions/CI Sports. In this unforgettable episode, host Shelby Clement brings you the real, raw story of how her parents turned a small-town dream into a thriving legacy that’s been going strong for 33 years (and counting).

This is not just a story about business.

It’s about grit, leap-of-faith entrepreneurship, family legacy, and building something from the ground up — with no degree, no blueprint, and no backup plan... just relentless determination. 👊🏼

✨ You'll hear how:

A dairy farmer and a beautician turned a small-town t-shirt shop into a full-service promotional empire. They took wild customer requests and figured out how to say "YES" even when they didn’t have a clue how to do it. They scaled from their garage and storefront to serving clients nationwide.

Whether you're a new entrepreneur, small business owner, or someone looking to feel deeply inspired — this episode will leave you with chills and motivation to just figure it out and get it done.

🎧 Subscribe for weekly episodes packed with digital marketing strategies, raw business truths, and real success stories you won’t hear anywhere else.

🎙️ About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

Website: shelbyclement.com

Follow Shelby on Socials:

Facebook: facebook.com/shelbyclementmarketing

Instagram: instagram.com/itsshelbyclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: tiktok.com/@shelbyclementmarketing

YouTube: youtube.com/@shelbyclementmarketing

🧠 WANT TO MARKET LIKE A PRO?

Get tickets for Damn Good Marketing LIVE 2025! November 4–6 | New Orleans.

Early access opens May 5!