Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the next 2-3 years. Zain and Jared share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. All that, plus the Flava of the Week about the Revolution of Thought that’s already happening in pockets across the industry. If it's still so painful to schedule, visit, and pay for seeing the doctor, should that experience be the main focus of healthcare?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#202)

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