In today's Startup Therapy Podcast, Wil and Ryan discuss the topic of building a “big business”. Scaling rapidly can lead to market dominance and attract investors, but it also involves higher resource demands and potential pitfalls. On the other hand, building a profitable and sustainable business may allow for steady growth, reduced risks, and long-term viability. By reevaluating goals and priorities, founders may discover the benefits of a steady and enduring approach that aligns with their vision and values. So what’s it going to be? Are you going to go big or go home? Or are you going to go steady and go long?

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Resources:

• Startup Therapy Podcast 
• https://www.startups.com/begin
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• Check in with us on LinkedIn | Wil Schroter | Ryan Rutan

What to Listen For

• 00:00 Intro
• 01:24 You don’t need to make a “big business”
• 06:13 Who is this big enough business for?
• 09:51 Building a profitable business is much easier to achieve
• 13:01 Focus on your actual goal
• 15:35 The path to freedom
• 19:23 When people belittle more money
• 24:02 Think about sustainability instead
• 26:23 The probability to build a big business is insanely small
• 28:23 Dimes vs. Dollars businesses
• 31:46 The dangers of aiming too high
• 34:01 Goals and metrics when it comes to scaling a business
• 40:13 Problem-solving and resource efficiency in startups
• 43:02 Stop pleasing investors