In this episode of the Startup Therapy Podcast, Ryan and Will talk about what happens when you hit all your big goals and realize there might not be any more mountains left to climb. They discuss the complex feelings and identity crises that can emerge when success is achieved, and reflect on how to find new meaning and satisfaction beyond traditional goal-setting. The conversation touches on personal anecdotes, the concept of enjoying the process, and how to appreciate the journey in a fulfilling way.

Resources:
Startup Therapy Podcast 
https://www.startups.com/community/startup-therapy
Website
https://www.startups.com/begin
LinkedIn 
https://www.linkedin.com/company/startups-co/

Join our Network of Top Founders 
Wil Schroter
https://www.linkedin.com/in/wilschroter/
Ryan Rutan
https://www.linkedin.com/in/ryan-rutan/

What to listen for:
00:27 The Identity Crisis of Achieving Goals
01:05 Personal Reflections on Goal Setting
02:25 The Evolution of Goals Over Time
04:14 The Reality of Achieving Big Goals
07:04 The Trap of Sensationalizing Goals
10:58 The Diminishing Returns of Goal Achievement
19:06 The Two Paths of Goal Setting: Pleasure vs. Pain
20:40 Understanding Pain and Relief
21:42 The Myth of Success Equals Happiness
22:32 Existential Goals and Realizations
23:31 The Challenge of Finding Fulfillment
25:23 Enjoying the Journey vs. The Destination
29:12 Reevaluating Ambitions and Goals
33:11 Building for the Sake of Creation
36:59 Infinite Games and Lifelong Pursuits