Chris King is the Brand Director at Outdoor Research. He's had many different roles in his career, from marketing manager at a finance company to starting his own production company to creative director at an ad agency. And now, he's landed at Outdoor Research, which he says is his dream job. In this episode, Cole and Chris discuss: - brand awareness - what even IS a content strategy? - content metrics - supporting your content strategy with a small budget And much more. You can catch up with Chris on Instagram, and check out what Outdoor Research is up to over there as well. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.