In this video, we break down exactly what an MQL (Marketing Qualified Lead) is for MSPs and how you can identify these leads to improve your sales process. An MQL is not yet ready for a direct sales conversation but has shown enough interest and engagement with your marketing to warrant closer attention. I'll walk you through the key characteristics of an MQL, including engagement with your content, fitting your Ideal Customer Profile (ICP), and showing interest in IT solutions. By understanding and tracking MQLs, your MSP can nurture these leads into highly qualified sales opportunities, ultimately improving your closing rate.

Topics Covered:

What is a Marketing Qualified Lead (MQL)?

How to identify an MQL for your MSP.

The role of engagement and Ideal Customer Profiles (ICP).

Tools like CRMs and lead scoring to track MQLs.

How MQLs move through the sales funnel and transition to SQLs.