✓ Technical SEO is making sure the structure, code and 'crawlability' of your site is clean and easy for search engines to understand.

✓ A couple SEO Audit tools:

- Screaming Frog

- Ahrefs

- SEOptimer

✓ H1’s and H2’s

✓ 301’s

✓ Page Speed

- Gzip compression

- Caching

- Image Sizes

- CDN

✓ Meta Titles & Descriptions

✓ Thin and Duplicate Content

✓ SSL Certificat

✓ Robots.txt Sitemap.xml

✓ Analytics

✓ Usability

(Why each matters)