What is Baby Shark? Thanks for asking!

On November 2nd, Baby Shark made internet history by becoming the most-viewed YouTube video of all time, with over 7 billion plays. This children’s song about a family of sharks is driving the whole world crazy, for good and for bad! No-one really knows where the song originally came from. It may have been sung in children’s summer camps in the 1970s, or invented following the release of Hollywood blockbuster Jaws in 1975. A German version called Kleiner Hai had some success in 2007. Whatever Baby Shark’s origins, Korean educational entertainment company Pinkfong was particularly taken by the song. It published its own version on Youtube in 2015, sung by 10-year-old Korean-American girl Hope Marie Segoine. The video features children dressed up as fish, making dance moves to represent various members of a shark family. 

It instantly became a hit in Asia, largely thanks to K-pop groups singing it in concert. But only in 2018 did Baby Shark really go global. The Baby Shark Challenge hashtag went viral on TikTok and the song made it onto American TV, first on the X Factor and then on The Late Late Show where it was sung by Sophie Turner and Josh Groban. In 2019, the US Marine band even played Baby Shark at a White House ceremony for World Series winning baseball team the Washington Nationals. Baby Shark has been officially translated into eleven languages, including Spanish, Japanese and German. There’s also an almost endless number of remixes online, with various styles of music.

How can a simple children’s song become such a phenomenon? In under 3 minutes, we answer your questions!

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