Following on from “quiet quitting” and “quiet firing”, conscious quitting is another work-related term that’s gone viral in recent times. It’s based on the results of prominent surveys which have shown that people are increasingly prepared to walk away from a job if they feel their employers’ values don’t match theirs.

For example, in February 2023 former Unilever chief executive Paul Polman reported on the findings of the Net Positive Employee Barometer. The survey of 4,000 UK and US based employees showed that employees are “worried about the future and want to work for companies who are doing something about it”. That could be taking action on issues like gender equality or environmental challenges for example.

Which groups of people are most likely to be conscious quitters? Why has this phenomenon come to light now? Could the conscious quitting trend hurt companies? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast, written and produced by Joseph Chance.

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