What is GAFAM? Thanks for asking!

GAFAM is the acronym used to refer to American tech giants Google, Apple, Facebook, Amazon and Microsoft. Together, they hold five of the six top spots in a listing of the world’s most valuable public corporations. And their products are omnipresent in our daily lives.

So why group these five companies together then? 

Well, they are the most powerful players in the digital economy. Since Apple became the first American company to pass a value of $1 trillion in 2018, they have been followed by Amazon, Microsoft and Google’s parent company Alphabet. Facebook is a little way behind, but it has a global user base of 3 billion people which no other company can match.These five companies preside over most of our online activity. When you’re emailing, watching, calling, posting or buying, chances are you’re using a product from one of the GAFAM companies to do so.

What’s not to like about our digital overlords then? And what about tax avoidance? In under 3 minutes, we answer your questions!

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