What is Generation Alpha? Thanks for asking!

After Generation X, Generation Y (also known as the Millennials) and Gen-Z, where do you go next? Well back to the start of the alphabet as it turns out, albeit a different one! That’s right; Generation Alpha takes its name from the first letter of the Greek alphabet, and it’s the unofficial name for the successors of Gen Z.

The term came from a survey carried out by Australian consulting agency McCrindle Research in 2008. If it catches on enough, we could expect the following generations to be known as Beta, Gamma and Delta.

What are the characteristics of Generation Alpha members then? What else is noteworthy aside from technology? In under 3 minutes, we answer your questions!

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A podcast written and realised by Joseph Chance.

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