In January 2024, the renowned French perfumery Guerlain is set to unveil a groundbreaking range of products inspired by quantum physics. Their marketing promises a revolutionary approach to skincare, stating: "After 20 years’ research, Guerlain has created Orchidée Impériale Gold Nobile, revealing a new cosmetic rejuvenation pathway for skin, born of quantum science.".

In layman’s terms, Guerlain claims to have unlocked the secret to anti-aging with its new quantum cream. However, the scientific community has raised concerns about the misuse of scientific terminology

How widespread is this phenomenon? So, what exactly is quantum medicine? Why is quantum physics part of this conversation? In under 3 minutes, we answer your questions!

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A podcast written and realised by Amber Minogue.

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