"Quiet quitting" is the latest trend to sweep across the American workforce. The concept doesn't involve actually leaving one's job, but rather making a conscious decision not to go above and beyond basic duties. The expression began circulating in July when a New York-based engineer published a video on TikTok that went viral. But employers shouldn't dismiss this as a social media trend, warns Allyson Stewart-Allen, CEO of International Marketing Partners. "This is not a passing fad or just another employment cycle. This is a profound reassessment that people are taking time to do, to think about balance."