One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.

Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best.

This episode was a reboot and a rework from a previous article that I wrote back in 2022.

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