The Chief Marketing Officer (CMO) role has evolved dramatically since the late ’90s, when marketers were focused on closing business deals with customers. While some of the fundamentals have remained constant over the years — for example, customer-facing teams need to connect marketing efforts back to sales goals –the way CMOs execute their jobs is fundamentally different from when they started out decades ago. Marketing has become data-driven and, as a result, CMOs now play larger roles in key corporate functions such as HR, finance, and IT.

The conversation covers these topics:
-- What is a Chief Marketing Officer?
-- How to plan and allocate marketing investments?
-- Customer experience and the CMO
-- What is a purpose-driven business?
-- CMO and marketing executives as change agents

We explore the CMO role with two prominent marketing leaders: Suzanne Kounkel, Chief Marketing Officer of Deloitte, and Norman de Greve, the Chief Marketing Officer for CVS Health.