Job interviews have always been a daunting prospect for a number of reasons. And the process is only getting more time-consuming for candidates, without offering increased chances of success. According to a June 2023 report from the Josh Bersin Company and AMS, the average recruitment process now take a whopping 44 days.

As if all this isn’t demanding enough, interviewers like to throw in the occasional curveball too when meeting candidates. One such example is the coffee cup test, which gained attention in 2019 after a man called Trent Innes, then Managing Director of Xero Australia, appeared on The Venture Podcast with Lambros Photios to discuss his hiring strategy.

Why are we talking about it in 2023 then? Why is there a growing emphasis on soft skills in the workplace? In under 3 minutes, we answer your questions!

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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