Yoon Kim started out in the outdoor industry in 2010, working in finance before that. He started the outdoor industry's first digital agency in 2010, and the industry's first media conference in 2014, the Outdoor Media Summit.

In this conversation, Cole and Yoon discuss:

- the future of outdoor industry events - why some industry's tradeshows thrive while others suffer - what the biggest threat is to events - the start of the Outdoor Media Summit and how it's evolved

You can learn more about the Outdoor Media Summit here: https://outdoormediasummit.com/

You can also catch up with Yoon here: https://www.linkedin.com/in/yoon-kim-5027b214/

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