Beauty standards evolve over time, often influenced by social media. While beauty is typically associated with femininity, men are also subject to these pressures. Enter looksmaxxing, a new trend on TikTok where men strive to meet certain beauty standards, often to dangerous extremes. This trend, which borders on the masculinist movement, involves men doing everything they can to enhance their physical appearance by idealizing specific criteria.

Looksmaxxers aim for a square jawline, ultra-defined facial features, and sculpted muscles. According to looksmaxxing standards, male beauty is purely objective: jaw shape, muscle definition, and beard care are all crucial. This ideal is often linked to high testosterone levels. 

What does this mean? How did looksmaxxing start? What does looksmaxxing say is the ideal male? In under 3 minutes, we answer your questions!

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A podcast written and realised by Amber Minogue.

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