What is vlogmas? Thanks for asking!

Well, there you have it, Christmas 2020 has come and gone faster than you can say “socially distanced celebrations! Some influencers will nevertheless be relieved to take some time off, after a full month of Vlogmas. 

The idea is to post a video per day from December 1st through to Christmas, like an Advent calendar. Sometimes this practice can extend through to the New Year. So if you love vlogs and love Christmas too, well this is perfect for you.

Beauty and lifestyle Youtuber Ingrid Nilsen is credited with creating the tradition back in 2011, when she was known as Missglamorazzi. At the time, daily vlogging was relatively rare and the project was a spur-of-the-moment thing. Since then however Vlogmas has become a real phenomenon, with online content and searches growing year-on-year.  

What’s the idea then - festive-themed vlogs? 

Since Vlogmas first appeared, December has become an important month for influencers. It’s like a marathon for vloggers, in particular for lifestyle Youtubers. Every day is a new immersion into the influencer’s daily life, more or less around the theme of Christmas, taking in activities like buying and putting up decorations, last-minute shopping and of course unwrapping gifts.

Some posts get hundreds of thousands of views and a simple search for “Vlogmas” on Youtube yields a seemingly endless number of results.

It sure sounds like a lot of work during the holiday season! What’s in it for the influencers themselves then? In under 3 minutes, we answer your questions!

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