The Storytelling Lab

What Live Storytelling Can Teach Every Brand with Corey Rosen


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“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.” — Corey Rosen


What makes someone lean in when you tell a story instead of tune out?


In this episode, Rain sits down with Emmy-nominated TV writer, Moth champion, and brand storytelling expert Corey Rosen to break down the real tactics behind stories that actually land.


This is not a fluffy conversation about “storytelling matters.” It’s a practical deep dive into curiosity gaps, emotional stakes, visual detail, and the inner life that gives a story dimension.


Corey shares how his background in comedy, television, and live storytelling shaped the way he now teaches stories for every occasion—from keynotes and investor pitches to eulogies, wedding toasts, and brand messaging. They also get into improv, theme parks, AI, and why the future belongs to people who can create connection, not just content.


In this episode, you will learn to:

  • Build curiosity early so people care about where your story is going
  • Understand the three elements that make stories feel vivid, human, and memorable
  • Use storytelling to build trust before you try to persuade, pitch, or influence
  • Reframe everyday experiences as story material by noticing what changed and why it mattered
  • See how storytelling skills transfer across live performance, brand communication, and business


Follow Corey Rosen on:

Website → https://www.coreyrosen.com

Instagram → https://www.instagram.com/storycoachcorey

LinkedIn → https://www.linkedin.com/in/coreyrosenstorycoach


For more storytelling tips and tricks:

Visit → https://rainbennett.com and https://thestorytellinglabpodcast.com


Or follow along at...

TikTok → https://www.tiktok.com/@chiefstorytellingofficer

Twitter → https://twitter.com/rainbennett

Instagram → https://www.instagram.com/rainbennett

Facebook → https://www.facebook.com/thestorytellinglab

YouTube → https://www.youtube.com/@RainBennett

Hosted on Acast. See acast.com/privacy for more information.

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The Storytelling LabBy Rain Bennett

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