Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more. Hosted on Acast. See acast.com/privacy for more information.

What Makes a Blockbuster?

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.

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Management

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Wharton Professor of Management John Paul MacDuffie joins the show to discuss the business of electric vehicles (EVs) and why so many EV startups fail. 
This interview originally aired as part of Wharton Business Daily's EV special.  Hosted on Acast. See acast.com/privacy for more information.

Why Do So Many EV Startups Fail?

Craig Copeland, Director of Wealth Benefits Research at the Employee Benefits Research Institute (EBRI), discusses the company's new retirement confidence survey. Hosted on Acast. See acast.com/privacy for more information.

New Survey Shows Retirement Confidence Has Not Returned to Previous Levels

Wharton Assistant Professor Sean Myers joins the show to discuss his recent paper that looks at the connection between price movement on stocks and future earnings growth and returns. Hosted on Acast. See acast.com/privacy for more information.

Why Do Stocks Trade at Such Different Multiples or Valuation Ratios?

Steve Odland, CEO of The Conference Board, joins the show to discuss consumer confidence.  Hosted on Acast. See acast.com/privacy for more information.

How Do Consumers Feel About the Economy? New Survey Shows Not So Great

Brian Feinstein, Wharton Assistant Professor of Legal Studies & Business Ethics, joins the show to discuss how key aspects of financial regulation will be overturned if former President Trump is reelected. Hosted on Acast. See acast.com/privacy for more information.

What Makes a Blockbuster?

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