Kevin O’Neill calls in this morning discussing different marketing tactics for McDonald’s. Chief and Kevin attempt to determine what made McDonald’s such a great competitor and where they are falling short now. The guys also discussed the benefits of investing in companies consumers have individual interests in. Kathy Dervin is in-studio. Chief and Kathy talk taxes and markets. Specifically, Kathy and Chief discuss the inefficiency of many health care standards. John Neal joins us to close the show. John and Chief discuss trade and equity options.